MVK_14 Marketing comunication I.

Faculty of Arts
Autumn 2009
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Simona Pokorná Juračková, Ph.D. (lecturer), Mgr. Viktor Pantůček, Ph.D. (deputy)
Guaranteed by
Mgr. Viktor Pantůček, Ph.D.
Department of Musicology – Faculty of Arts
Timetable
Thu 10:00–11:35 J21
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 0/50, only registered with preference (fields directly associated with the programme): 0/50
fields of study / plans the course is directly associated with
Course objectives
At the end of the course students should be able to understand and explain specifikation of art's management.
Syllabus
  • - marketing vs. art's marketing, marketing strategy in culture institution
  • - procedure of comunication, terms
  • – logo a corporate identity, branding
  • - image's construction
  • - media relations, PR and medial parthnership
  • - visitors - surveys, target groups's needs
Literature
  • Marketing management (Orig.) : Marketing & management : Marketing management : analýza, plánování, realizace a kontrola [Victoria Publishing, 1992] : Marketing management : analýza, plánování, realizace a kontrola [Victoria Publishing, 1995]. info
  • GUMMESSON, Evert. Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm. Oxford: Butterworth-Heinemann, 1999, xiii, 281. ISBN 075064463X. info
Teaching methods
lectures, discussion, homeworks
Assessment methods
written test
Language of instruction
Czech
Further Comments
The course is taught only once.
The course is also listed under the following terms Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2021.
  • Enrolment Statistics (Autumn 2009, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2009/MVK_14