Bi1111 Anthropology at work

Faculty of Science
Autumn 2018
Extent and Intensity
2/0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Libor Šimek (lecturer)
Guaranteed by
doc. RNDr. Miroslav Králík, Ph.D.
Department of Anthropology – Biology Section – Faculty of Science
Contact Person: Mgr. Libor Šimek
Supplier department: Department of Anthropology – Biology Section – Faculty of Science
Timetable
Mon 17. 9. to Fri 14. 12. Tue 18:00–19:50 Bp1,01007
Prerequisites
Basic knowledge of cultural and biological anthropology.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 7 fields of study the course is directly associated with, display
Course objectives
The overall purpose of the course is to integrate interdisciplinary anthropological knowledge from social and biological anthropology and to apply it in commercial fields. The student should be able to use anthropological expertise in these areas: human factors, marketing and international business. The course will be bilingual, taught in English and Czech language.
Learning outcomes
A student will be able to:
-orientate in human factors
-solve basic ergonomic issues and challenges
-understand intercultural differences
-apply anthropological knowledge in commerce and for non-profit purposes
-integrate scientific knowledge from social and natural science
-apply integrated anthropological knowledge in the area of international business
-use anthropological science to create fitting cultural contents
-apply anthropology in international relationships
Syllabus
  • 1. Introduction: integration of cultural and biological anthropology. 2. Introduction to international trade. 3. Introduction to human factors. 4. Introduction to intercultural marketing. 5. Cross-cultural dealings. 6. Work of company's anthropologist. 7. Communication of intercultural content. 8. International trade: Case studies. 9. Human factors: Case studies. 10. Intercultural marketing: Case studies. 11. Integration of other fields: psychology, sociology, Religious studies. 12. Consultations
Literature
  • Beránek, O. (2017). Jedno slunce na nebi, jeden vládce na zemi. Praha: Academia.
  • Coote, J. (1994). Anthropology, Art, and Aesthetics. Oxford: Clanderon Press.
  • O původu kultury : biologické, antropologické a historické koncepce kulturní evoluce. Edited by Lenka Ovčáčková. Vydání 1. Praha: Academia, 2017, 437 stran. ISBN 9788020027511. info
  • CHEAL, David J. The gift economy. First published. and New York: Routledge, Taylor & Francis Group, 2016, xi, 228. ISBN 9781138928282. info
  • MOERAN, Brian. The magic of fashion : ritual, commodity, glamour. First published. London: Routledge, Taylor & Francis Group, 2015, 253 stran. ISBN 9781629583723. info
  • FRAZER, James George. The golden bough : a study in magic and religion. [Spojené státy americké]: Simon & Brown, 2013, 1005 stran. ISBN 9781613824757. info
  • SKUPNIK, Jaroslav. Antropologie příbuzenství : příbuzenství, manželství a rodina v kulturněantropologické perspektivě. Vyd. 1. Praha: Sociologické nakladatelství (SLON), 2010, 402 s. ISBN 9788074190193. info
  • ŠMARDA, Jan. D.P. Snustad a M.J. Simmons: Genetika. Brno: Masarykova univerzita, 2010, 3 pp. Universitas 43. ISSN 1211-3387. info
  • MALINA, Jaroslav. Panoráma biologické a sociokulturní antropologie. Elportál. Brno: Masarykova univerzita, 2010. ISSN 1802-128X. URL info
  • Psychological anthropology : a reader on self in culture. Edited by Robert Alan LeVine. First published. Chichester: Wiley-Blackwell, a John Wiley & Sons, Ltd., Publication, 2010, xii, 390. ISBN 9781405105767. info
  • Kinship and family : an anthropological reader. Edited by Robert Parkin - Linda Stone. Malden, MA: Blackwell Pub., 2004, xiii, 479. ISBN 063122999X. info
  • MALINA, Jaroslav. První císař : tvůrce Číny a osmého divu světa. 2., rozš. a dopl . vyd. Brno: Akademické nakladatelství CERM, 2004, 295 s. ISBN 807204298X. info
  • MOERAN, Brian. A Japanese advertising agency : an anthropology of media and markets. Honolulu, Hawai'i: University of Hawai'i Press, 1996, xi, 322. ISBN 0824818733. info
Teaching methods
Theoretical preparation in form of lectures, complemented with commented multimedial presentations (video etc.) and e-learning methods.
Assessment methods
The course is concluded with colloquium and the essay a student will write on one of the main themes.
Language of instruction
Czech
Further Comments
The course is taught only once.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/sci/autumn2018/Bi1111