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Course Information

BPR_PNPC Tourism Policies and its Support Instruments

Faculty of Economics and Administration
Spring 2012

Extent and Intensity

2/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Ondřej Repík (assistant)
Ing. Martin Šauer, Ph.D. (assistant)

Supervisor

doc. RNDr. Milan Viturka, CSc.
Department of Regional Economics and Administration - Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Dodavatelské pracoviště: Department of Regional Economics and Administration - Faculty of Economics and Administration

Timetable

Thu 14:35–16:15 P11

Prerequisites

basic knowledge of tourism (BPR_CERU)

Course Enrollment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

Fields of study the course is directly associated with

• Regional Development and Tourism (programme ESF, B-HPS)
• Regional Development and Administration (programme ESF, B-HPS, specialization Reg. Develop. & Admin.)

Course objectives

The objective of the course is to introduce the importance and application of tourism policy, implementation of its instruments and the activities of the responsible bodies. All this presented on the example of the Czech Republic, European Union and other selected countries. At the end of the course students should be able
- to define key terms from the terminology of tourism policy;
- to understand the fundamental basis of tourism policy;
- to explain the implementation of tourism policy instruments and the activities of tourism policy representatives ;
- to analyze tourism policy in the Czech Republic, the EU and other selected countries;
- to express the benefits of tourism policy.

Syllabus

• theoretical part of tourism policy
• Key elements of tourism policy (instruments, bodies, targets)
• Development of tourism in the Czech Republic and its impact on the Czech tourism policy
• The conception of tourism policy in the Czech Republic
• Instruments and bodies of tourism policy in the Czech Republic
• Tourism policy in EU
• Instruments and bodies of tourism policy in EU
• Tourism policy in selected countries

Literature

required literature
• VYSTOUPIL, J., ŠAUER, M., HOLEŠINSKÁ, A., METELKOVÁ, A.: Politiky a nástroje podpory cestovního ruch. DSO. Brno: MU ESF, 2006, 89 s.
• HOUŠKA, Petr and Zdenka PETRŮ. Cestovní ruch v působnosti orgánů EU :(vybrané dokumenty). Vyd. 1. Praha: Oeconomica, 2010. 275 s. ISBN 9788024516455. info

recommended literature
• ELLIOTT, James. Tourism :politics and public sector management. London: Routledge, 1997. 279 s. ISBN 0-415-07158-5. info

Teaching methods

Lessons take form of lectures (once a week). The course also includes a semester paper (essay).

Assessment methods

To sign for the exam, students must fulfil following requirements: a submission of a semester paper in the required quality.
The exam has a written form (test - approximately 15 opened and closed questions). To obtain the mark from the course, students must reach at least 60% of all points from the exam test.
The final mark is a sum of points from semester paper (40%) and written exam test (60%).

Further Comments

The course is taught annually.

The course is also listed under the following terms Spring 2013.

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• Enrollment Statistics (Spring 2012, recent)
  
• Permalink: https://is.muni.cz/course/econ/spring2012/BPR_PNPC

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