The objective of the course is to introduce the importance and application of tourism policy, implementation of its instruments and the activities of the responsible bodies. All this presented on the example of the Czech Republic, European Union and other selected countries.
At the end of the course students should be able
- to define key terms from the terminology of tourism policy;
- to understand the fundamental basis of tourism policy;
- to explain the implementation of tourism policy instruments and the activities of tourism policy representatives ;
- to analyze tourism policy in the Czech Republic, the EU and other selected countries;
- to express the benefits of tourism policy.
theoretical part of tourism policy
Key elements of tourism policy (instruments, bodies, targets)
Development of tourism in the Czech Republic and its impact on the Czech tourism policy
The conception of tourism policy in the Czech Republic
Instruments and bodies of tourism policy in the Czech Republic
Tourism policy in EU
Instruments and bodies of tourism policy in EU
Tourism policy in selected countries
VYSTOUPIL, J., ŠAUER, M., HOLEŠINSKÁ, A., METELKOVÁ, A.: Politiky a nástroje podpory cestovního ruch. DSO. Brno: MU ESF, 2006, 89 s.
HOUŠKA, Petr and Zdenka PETRŮ. Cestovní ruch v působnosti orgánů EU :(vybrané dokumenty). Vyd. 1. Praha: Oeconomica, 2010. 275 s. ISBN 9788024516455. info
ELLIOTT, James. Tourism :politics and public sector management. London: Routledge, 1997. 279 s. ISBN 0-415-07158-5. info
Lessons take form of lectures (once a week). The course also includes a semester paper (essay).
To sign for the exam, students must fulfil following requirements: a submission of a semester paper in the required quality.
The exam has a written form (test - approximately 15 opened and closed questions). To obtain the mark from the course, students must reach at least 60% of all points from the exam test.
The final mark is a sum of points from semester paper (40%) and written exam test (60%).