MPH_MVPS Case Studies to Marketing Research

Faculty of Economics and Administration
Spring 2011
Extent and Intensity
0/1. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (seminar tutor)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
doc. Ing. Radoslav Škapa, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Timetable of Seminar Groups
MPH_MVPS/01: each odd Thursday 18:00–19:35 VT203, K. Kašparová, A. Klapalová, R. Škapa
Prerequisites (in Czech)
SOUHLAS
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30, only registered with preference (fields directly associated with the programme): 0/30
Course objectives
This course is an introduction to marketing research and its methods.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the most appropriate methods and tools
- apply basic and intermediate methods of marketing research
Syllabus
  • 1. Marketing research – contectual framework
  • 2. The basic forms of marketing research
  • 3. Methods and tools of quantitative research
  • 4. Application of methods and tools in Case studies
Literature
    required literature
  • HENDL, Jan. Kvalitativní výzkum : základní teorie, metody a aplikace. 2., aktualiz. vyd. Praha: Portál, 2008, 407 s. ISBN 9788073674854. info
    recommended literature
  • BEDNARČÍK, Zdeněk. Marketingový výzkum. Vyd. 1. Karviná: Slezská univerzita, 2008, 176 s. ISBN 9788072484898. info
  • BEDNARČÍK, Zdeněk. Marketingový výzkum. Vyd. 1. Karviná: Slezská univerzita, 2008, 176 s. ISBN 9788072484898. info
Teaching methods
A part of seminars will be devoted to introduction of marketing research and its methods. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.
Assessment methods
The course is concluded by the defence of the elaborated case study.
If student commits a prohibited act, such as usage of various forbidden tools, cribbing, taking out any part of the exam or any other cheating, teacher is allowed to interrupt an exam and to grade a student with F, FF or FFF according to the seriousness of the offence.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Credit evaluation note: k=3,0.
Information on course enrolment limitations: Předmět je přednostně určen studentům projektu EkoInkubátor.
Listed among pre-requisites of other courses
The course is also listed under the following terms Spring 2010, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024, Spring 2025.
  • Enrolment Statistics (Spring 2011, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2011/MPH_MVPS