ZUR584 Theory and Methods of Genre Analysis

Faculty of Social Studies
Autumn 2016
Extent and Intensity
1/1. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Robert Helán, Ph.D. (lecturer)
Mgr. et Mgr. Petra Trávníková, Ph.D. (lecturer)
Mgr. Pavel Sedláček (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
each even Wednesday 17:00–20:15 Studio 527
Prerequisites
Students should have minimum knowledge of English corresponding to the B2 level of the Common European Framework of Reference for Languages. Students must write a one-page motivation letter demonstrating their level of English knowledge and explaining their motives for attending the course.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
Course objectives
To achieve an understanding of the themes, issues and debates related to important theories and relevant methods of genre analysis.
To be able to recognize and correctly identify the characteristic features of specific media genres and analyze them critically.
To be able to discuss important issues and develop crucial vocabulary concerning both the theoretical and methodological aspects of genre analysis.
Syllabus
  • 1. Introduction to the Course, Important Concepts and Terms
  • 2. Historical Review, Theories of Genre, Media Literacy
  • 3. Approaches to Genre Studies in Mass Media: Process, Formulaic Analysis
  • 4. Approaches to Genre Studies in Mass Media: Historical Context, Cultural Context
  • 5. Approaches to Genre Studies in Mass Media: Ideological Approach, Production Elements
  • 6. Approaches to Genre Studies in Mass Media: Industry Perspective, Mythic Approach
  • 7. Approaches to Genre Studies in Mass Media: Non-verbal Communication Analysis, Autobiographical Analysis
  • 8. The Genre of Advertising
  • 9. The Genre of News Reporting
  • 10. New Media Genres
  • 11. Presentations of Project Work
  • 12. Presentations of Project Work
  • 13. Remaining Issues, Personal Conferences
Literature
  • Bawarshi, Anis S., and Mary Jo Reiff. 2010. Genre. An Introduction to History, Theory, Research, and Pedagogy. Parlor Press. ISBN-10: 1602351716, ISBN-13: 978-1602351714
  • Silverblatt, Art. 2007. Genre Studies in Mass Media. A Handbook. M.E. Sharpe. ISBN-10: 076561670X, ISBN-13: 978-0765616708
  • Mehler, Alexander, Serge Sharoff, and Marina Santini (eds.). 2010. Genres on the Web. Computational Models and Empirical Studies. Springer. ISBN-10: 9048191777, ISBN-13: 978-9048191772
  • SILVERBLATT, Art, Jane FERRY and Barbara FINAN. Approaches to media literacy : a handbook. Armonk: M.E. Sharpe. xii, 280 s. ISBN 0-7656-0184-2. 1999. info
  • The shifting definitions of genre : essays on labeling films, television shows and media. Edited by Lincoln Geraghty - Mark Jancovich. Jefferson: McFarland & Company. viii, 260. ISBN 9780786434305. 2008. info
  • SILVERBLATT, Art. Media literacy : keys to interpreting media messages. 3rd ed. Westport, Conn.: Praeger. xii, 499. ISBN 9780275992583. 2008. info
  • LISTER, Martin. New media : a critical introduction. 1st publ. London: Routledge. vi, 404 s. ISBN 0-415-22377-6. 2003. info
  • Baran, Stanley J. 2010. Introduction to Mass Communication: Media Literacy and Culture. McGraw-Hill Humanities/Social Sciences/Languages. ISBN-10: 0077286405, ISBN-13: 978-0077286408
  • Ott, Brian L., and Robert L. Mack. 2009. Critical Media Studies: An Introduction. Wiley-Blackwell. ISBN-10: 1405161868, ISBN-13: 978-1405161862
Teaching methods
Lectures
Student oral presentations
Individual/pair/group work
Discussions of relevant issues tackled in the lectures
Written reflections on course material
Final written analysis
Assessment methods
Attendance and active participation in seminars
Oral presentation of assigned chapter(s) from required reading
Oral presentation of analysis regarding specific media genre
Written analysis of specific media genre
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015.
  • Enrolment Statistics (recent)
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