bp1254 Economic Activities in the Sport I - Economics and Marketing

Faculty of Sports Studies
Spring 2012
Extent and Intensity
1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Oldřich Racek (lecturer)
Supervisor
Mgr. Oldřich Racek
Department of Social Sciences in Sport - Faculty of Sports Studies
Dodavatelské pracoviště: Department of Social Sciences in Sport - Faculty of Sports Studies
Timetable
Wed 15:15–16:00 A11/305
Course Enrollment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Fields of study the course is directly associated with
Course objectives
At the end of this course students will be able to: - understand the economical way of thinking -Get to know the most important terms and their practical use in field of economy -Use a gained knowledge for underestading practical examples from the Czech and worldwide economics. -Explain the different ways of marketing management and marketing in general -Describe the elements of marketing mix -Underestand and explain management of marketing mix issues
Syllabus
  • 1. Basic concepts 2. Market and its properties 3. Demand, quantity demanded and change 4. Elasticity of demand 5. Supply 6. Firms cost 7. Measurement of economic performance 8. Labor market and inflation 9. Marketing introduction 10. company environment (macroenvironment and microenvironment) 11. Concept of targeted marketing (segmentation, targeting, positioning) 12. Marketing mix
Literature
  • Holman, Robert. Ekonomie. Vyd. 5. Praha: C.H.BECK, 2011. 691 s.
  • KOTLER, Philip and Gary ARMSTRONG. Marketing. Translated by Hana Machková. Praha: Grada, 2004. 855 s. ISBN 80-247-0513-3. info
  • FORET, Miroslav. Marketing. 1. vyd. Brno: Masarykova univerzita, 2004. 166 s. ISBN 80-210-3500-5. info
  • FUCHS, Kamil and Pavel TULEJA. Základy ekonomie. 2. upr. vyd. Praha: Ekopress, 2005. 347 s. ISBN 80-86119-94-7. info
  • Marketing management. Edited by Philip Kotler - Václav Dolanský - Stanislav Jurnečka. 10. rozš. vyd. Praha: Grada, 2001. 719 s. ISBN 80-247-0016-6. info
Teaching methods
This course occures in form of lectures
Assessment methods
Succesfull passing of the final exam
Further Comments
Study Materials
The course is also listed under the following terms Spring 2013, Spring 2014.
  • Enrollment Statistics (Spring 2012, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2012/bp1254

Other references: 

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