J005 E-Business Model Strategies

Faculty of Informatics
Autumn 2015
Extent and Intensity
2/0. 2 credit(s) (plus extra credits for completion). Type of Completion: k (colloquium).
Teacher(s)
Payam Hanafizadeh, PhD. (lecturer), doc. RNDr. Vlastislav Dohnal, Ph.D. (deputy)
Mgr. Jitka Kitner (assistant)
Guaranteed by
doc. RNDr. Vlastislav Dohnal, Ph.D.
Department of Computer Systems and Communications – Faculty of Informatics
Supplier department: Department of Computer Systems and Communications – Faculty of Informatics
Timetable
Tue 29. 9. 10:00–11:50 A218, 14:00–15:50 A217, Wed 30. 9. 18:00–19:50 A217, Thu 1. 10. 12:00–13:50 B517, 18:00–19:50 A218, Fri 2. 10. 8:00–9:50 A320, 12:00–13:50 A218, Mon 5. 10. 8:00–9:50 B517, 18:00–19:50 A218, Tue 6. 10. 10:00–11:50 B517, 18:00–19:50 A319, Wed 7. 10. 10:00–11:50 B517, 12:00–13:50 B517, 18:00–19:50 A217, Thu 8. 10. 12:00–13:50 B517, 18:00–19:50 A218
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40, only registered with preference (fields directly associated with the programme): 0/40
fields of study / plans the course is directly associated with
Course objectives
A general understanding of theories and business models’ firms is required so as to enable us to develop an e-business model. These theories and models describe conceptually how the firm is constructed and resourced in delivering uniquely differentiated customer value in sustainable ways. This course consists of 3 main sections.
Syllabus
  • Section 1. Concept Framework and Contextual Setting
  • Chapter 1. Introduction- Concepts of Value Creation
  • Chapter 2. Resource-based Theory of the Firm
  • Chapter 3. Activity-based Theory of the Firm
  • Chapter 4. Value Configuration of the Firm
  • Chapter 5. Comparison of Value Configurations
  • Section 2. Business Model of the Firm
  • Chapter 6. Introduction- Business Model Definitions
  • Chapter 7. Business Model and Firm’s Strategy
  • Chapter 8. Hedman and Kalling (2002) Business Model
  • Chapter 9. Osterwalder and Pigneur (2005) Business Model
  • Chapter 10. Business Model Change Strategies
  • Section 3. E-Business Models
  • Chapter 11. Introduction- Purely Play vs. Brick and Mortar
  • Chapter 12. Afuah and Tucci (2003) E-Business Model
  • Chapter 13. Amit and Zott (2001) E-Business Model
  • Chapter 14. Weill and Vitale (2002) E-Business Models
Teaching methods
Each session is capped by a lecture/discussion; includes readings and/or a case; the reading is meant to give some complementary discussion related to the session’s topics or to provide some orientation to the problem addressed in the session. Analysis of cases is the principal method by which one will develop an understanding of the frameworks and skills that we discuss in different sessions. Guest speakers may present their experiences concerning the main topic of selected sessions.
Assessment methods
Class Participation: Student with 4 absences is not eligible to pass the course
Project: max. 5 points
Term Report: max. 5 points
Final exam: max. 10 points
Term Report
Bring your distinct impression about each section of course by writing a Term Report/presenting your finding. Therefore you have to deliver three Term Reports. During every section, it is supposed that you search and find some more materials about the topic of that section such as articles, books, reports of real successful projects and so on. Based on what you learn and find out in the class and what you study as complementary references, you should write a manuscript in 3 pages and deliver it in one week after completing every section to me. This is a single activity and every student must write it on his/her own.
Project
Through this activity, students are supposed to select an industry and investigate E-Business Models in that industry. They are expecting to review articles, books and reports published about e-business models in the selected industry and prepare a presentation. The presentation should include how the subjects covered in this course are applied to that industry. The chosen industry should be clearly explained. Students should explore the whole industry space and find worthwhile cases to study. An overview of the cases, and the ontology used to clarify the e-business model, have to be stated. Providing diagrams, tables, graphics and others, student should clearly explain the cases from the viewpoint of proper ontology and theories. All the components of the e-business models, according to the chosen ontology should be discussed. Determining critical success factors, lessons learned from e-business implementations, recommendations for startup businesses as well as brick and mortar companies in the industry, and discovering black box of e-business models in the selected industry are expected result of the project. Any novelty and innovation is extremely appreciated.
Final exam
The final examination will be held on date. It is close-note, close-book, based on theoretical (lectures and readings) and practical (cases and speaks) discussions presented during the term.
Language of instruction
English
Further Comments
Study Materials
The course can also be completed outside the examination period.
The course is taught only once.
Teacher's information
http://hanafizadeh.ir/?r=courseplan6
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