ANNOTATION

     ADAMÍK, Jiří: Differential specificities of perception of
professional football in the Czech Republic and Great Britain.
Bachelor Thesis. Brno: University of Masaryk, Faculty of Sports
Studies, 2006. 43 pages.

     The Bachelor Thesis is focused on the differences in
perception of football in the Czech Republic and England. The
aim of this study is to describe the main differences in
perception of professional football in the above mentioned
countries and to suggest what can be done better to diminish or
absolutely eliminate these differences.
     The study may contribute to better awareness and
understanding of main problems affecting the professional
football and introduce solutions to these problems. 

     Key words: football, stadium, attendance, violence, league
level, media promotion.