Curriculum Vitae

Department

• Department of Media Studies and Journalism, Faculty of Social Studies, Masaryk University

Employment - Position

• Assistant professor

Education and Academic Qualifications

• 2017 - Ph.D. in Political Science (Masaryk University)
• 2013 - M.A. in Sociology (Masaryk University)
• 2011 - M.A. in Political Science (Masaryk University)
• 2009 - B.A. in Political Science and Sociology

Employment (Masaryk University)

• since - 2018 - Department of Media Studies and Journalism 2012 - 2018 - IVDMR - Institute for Research on Children, Youth and Family, Masaryk University
• since 2012 - 2017 IIPS - International Institute of Political Science of Masaryk University

Teaching Activities

• Social Theories of New Media; Selected Topics in New Media Studies; Introduction to Sociology of Journalism; New Media and Politics; Methodology of Security Studies; Theories of Political Marketing; Marketing of Political Campaigns; Summer School "Politics and Media"; Trust in Media; Qualitative Research on Media Audiences; Methodology of Research on Media; Introduction to Research Methods and Techniques;

Scientific and Research Activities (Masaryk University)

• 2024/ principal investigator of the specific research project Contemporary problems of media research and their audiences IV (MUNI)
• since 2024/ principal investigator in CAREER RESTART (MUNI)
• since 2023/ researcher in the project Emotions in political journalism: a view across countries
• since 2022/ researcher in the National Institute for Research on the Socio-Economic Impacts of Diseases and Systemic Risks project
• 2022/ researcher in the GA CR project Re-conceptualization of the role of Czech public media: expectations, challenges, and opportunities
• 2021/ researcher in the project Parallels and differences: Political journalism cultures in the Czech Republic and Austria
• 2020 - 2022/ principal investigator in project Political polarization in the Czech Republic: the case of a multi-party system
• 2019 - 2020/researcher in project Trust in Media in a Fragmented Environment: The Case of the Czech Republic
• 2019/ researcher in project Practices and moral politics of copying and downloading in the Czech Republic: Audiences, authors, producers and distributors
• 2015 - 2018/ project CATCH-EyoU - Constructing Active Citizenship with European Youth: Policies, practices, challenges and solutions (Horizon 2020 project)
• 2012-2015/ member of VITOVIN project - Interdisciplinary Research Team on Internet and Society, Institute for Research on Children, Youth and Family

Internship

• 2014 - Institut für Publizistik and Kommunikationswissenschaft, Universität Wien

Activities Outside University

• 2013 - 2018 researcher, Faculty of Social Sciences, Charles University in Prague - projects "Civic engagement and the politics of health care"; „The role of social media in transformation of political communication and citizen participation in the Czech Republic“

Selected Publications

• MACKOVÁ, Alena, Martina NOVOTNÁ, Lucie ČEJKOVÁ and Lenka HRBKOVÁ. One way or another? Discussion disagreement and attitudinal homogeneity on social networking sites as pathways to polarization in Czechia. Journal of Information Technology & Politics. Abingdon: Routledge Journals, Taylor & Francis, 2024, vol. 21, No 1, p. 54-68. ISSN 1933-1681. Available from: https://dx.doi.org/10.1080/19331681.2023.2202650. article - open access info
• JANSOVÁ, Iveta, Alena MACKOVÁ, Charles Michael ELAVSKY and Jakub MACEK. Beyond stealing : The determinants/motivations of Czech audiences to pay for audiovisual content. Critical Studies in Television. London: SAGE Publications, 2023, vol. 18, No 4, p. 385-404. ISSN 1749-6020. Available from: https://dx.doi.org/10.1177/17496020221116230. URL info
• NOVOTNÁ, Martina, Alena MACKOVÁ, Karolína BIELIKOVÁ and Patrícia ROSSINI. Barriers to Participation in Polarized Online Discussions About Covid-19 and the Russo-Ukrainian War. Media and Communication. Lisbon: Cogitatio Press, 2023, vol. 11, No 3, p. 274-284. ISSN 2183-2439. Available from: https://dx.doi.org/10.17645/mac.v11i3.6657. article - open access info
• NOVOTNÁ, Martina, Alena MACKOVÁ, Karolína BIELIKOVÁ and Patrícia ROSSINI. Barriers to Participation in Polarized Online Discussions About Covid-19 and the Russo-Ukrainian War. In ECREA Political Communication Section Conference. Navigating the Noise: Effective Communication for Solving Political Problems. 2023. info
• NOVOTNÁ, Martina, Alena MACKOVÁ and Patrícia ROSSINI. Incivility and Intolerance in COVID-19 Discussions on Facebook. Social Media + Society. London: SAGE Publications, 2023, vol. 9, No 4, p. 1-12. ISSN 2056-3051. Available from: https://dx.doi.org/10.1177/20563051231207848. article - open access info
• MACKOVÁ, Alena, Lenka HRBKOVÁ and Jakub MACEK. Exploring the Audience of Alternative News Media : Trust, Reflexivity, and Political Attitudes in the Czech Republic. Mass Communication and Society. Abingdon: Routledge Journals, Taylor & Francis, 2023, neuveden, neuveden, p. 1-42. ISSN 1520-5436. Available from: https://dx.doi.org/10.1080/15205436.2023.2268098. URL info
• HRBKOVÁ, Lenka and Alena MACKOVÁ. Campaign like a girl? Gender and communication on social networking sites in the Czech Parliamentary election. Information, Communication & Society. Abingdon: Routledge, Taylor & Francis, 2021, vol. 24, No 11, p. 1622-1639. ISSN 1369-118X. Available from: https://dx.doi.org/10.1080/1369118X.2020.1716040. URL info
• MACKOVÁ, Alena, Sam MEJIAS and Jakub MACEK. When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations. In Shakuntala Banaji , Sam Mejias (eds.). Youth Active Citizenship in Europe : Ethnographies of Participation. Cham: Palgrave Macmillan, 2020, p. 159-187. ISBN 978-3-030-35793-1. Available from: https://dx.doi.org/10.1007/978-3-030-35794-8_6. URL info
• MACEK, Jakub, Alena MACKOVÁ, Vassilis PAVLOPOULOS, Veronika KALMUS, Charles Michael ELAVSKY and Jan ŠEREK. Trust in alternative and professional media : The case of the youth news audiences in three European countries. In Elvira Cicognani, Frosso Motti-Stefanidi. Youth Citizenship and the European Union. 1st ed. London: Routledge, 2019, p. 104-118. ISBN 978-0-367-23655-7. info
• NUMERATO, Dino, Lenka VOCHOCOVÁ, Václav ŠTĚTKA and Alena MACKOVÁ. The vaccination debate in the “post-truth” era: social media as sites of multi-layered reflexivity. Sociology of Health & Illness. 2019, vol. 41, No 1, p. 82-97. Available from: https://dx.doi.org/10.1111/1467-9566.12873. URL info
• BANAJI, Shakuntala, Sam MEJIAS, Ragne KOUTS-KLEMM, Filipe PIEDALE, Vassilis PAVLOPOULOS, Iana TZANKOVA, Alena MACKOVÁ and Erik AMNA. Citizenship’s tangled web : Associations, gaps and tensions in formulations of European youth active citizenship across disciplines. In Elvira Cicognani, Frosso Motti-Stefanidi. Youth Citizenship and the European Union. 1st ed. London: Routledge, Taylor & Francis Group, 2019, p. 8-27. ISBN 978-0-367-23655-7. info
• BANAJI, Shakuntala, Sam MEJIAS, Ragne KOUTS, Filipe PIEDALE, Vassilis PAVLOPOULOS, Iana TZANKOVA, Alena MACKOVÁ and Erik AMNÅ. Citizenship’s tangled web : Associations, gaps and tensions in formulations of European youth active citizenship across disciplines. European Journal of Developmental Psychology. Abingdon: Routledge, 2018, vol. 15, No 3, p. 250-269. ISSN 1740-5629. Available from: https://dx.doi.org/10.1080/17405629.2017.1367278. fulltext info
• MACKOVÁ, Alena. Nová média v politické komunikaci. Politici, občané a online sociální sítě (New media in political communication. Politicians, citizens and social networking sites). Online. 1., elektronické vyd. Brno: Masarykova unverzita, 2018, 241 pp. Mezinárodní politologický ústav, Monografie sv. 66. ISBN 978-80-210-9131-3. info
• MACEK, Jakub, Alena MACKOVÁ and Jan ŠEREK. Sociální studia. Vol. 15, no. 2 : Youth Public and Political. Brno: Masarykova univerzita, 2018, 143 pp. ISSN 1214-813X. č.2/2018 info
• MACKOVÁ, Alena, Hana MACHÁČKOVÁ, Jakub MACEK and Jan ŠEREK. When Age Matters: Patterns of Participative and Communicative Practices in the Czech Republic. Communication Today. 2016, vol. 7, No 2, p. 46-64. ISSN 1338-130X. info
• MACKOVÁ, Alena and Václav ŠTĚTKA. Walking the Party Line? The Determinants of Facebook’s Adoption and Use by Czech Parliamentarians. Medijske Studije. Zagreb, 2016, vol. 7, No 14, p. 157-175. ISSN 1847-9758. Available from: https://dx.doi.org/10.20901/ms.7.14.11. fulltext info
• GREGOR, Miloš and Alena MACKOVÁ. Euroscepticism the Czech way: An analysis of Václav Klaus’ speeches. European Journal of Communication. Sage, 2015, roč. 30, No 4, p. 404-417. ISSN 0267-3231. Available from: https://dx.doi.org/10.1177/0267323115582148. fulltext abstract info
• MACEK, Jakub, Alena MACKOVÁ and Johana KOTIŠOVÁ. Participation or New Media Use First? Reconsidering the Role of New Media in Civic Practices in the Czech Republic. Medijske Studije. 2015, vol. 6, No 11, p. 68-83. ISSN 1847-9758. Full paper info
• MACKOVÁ, Alena. Czech Politicians Go Online: Is this e-Democracy or Just a Campaign Move? In Lorentz, P., Smahel, D., Metykova, M., & Wright, M. F. Living in the digital age: Self-presentation, networking, playing, and participating in politics. 1st ed. Brno: MUNI Press, 2015, p. 164-180. ISBN 978-80-210-7810-9. Electronic version of book info
• ŠTĚTKA, Václav, Alena MACKOVÁ and Marta FIALOVÁ. A Winding Road From “Likes” To Votes: The Role Of Social Media In The 2013 Czech Presidential Elections. In Bogdan Patrut, Monica Patrut. Social Media in Politics. Case Studies on the Political Power of Social Media. Cham: Springer International Publishing Switzerland, 2014, p. 225-244. Public Administration and Information Technology Vol. 13. ISBN 3-319-04665-9. Available from: https://dx.doi.org/10.1007/978-3-319-04666-2_13. Springer International Publishing Switzerland info
• MACKOVÁ, Alena and Jakub MACEK. ‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies. Cyberpsychology: Journal of psychosocial research on cyberspace. 2014, vol. 8, No 3, p. Nestránkováno., 34 pp. ISSN 1802-7962. Available from: https://dx.doi.org/10.5817/CP2014-3-5. Full version of the article. info
• HAVLÍK, Vlastimil, Otto EIBL, Miloš GREGOR, Kamil GREGOR, Lenka HRBKOVÁ, Roman CHYTILEK, Eva KNEBLOVÁ, Tomáš MACEČEK, Alena MACKOVÁ, Michal NOVÝ, Michal PINK, Peter SPÁČ, Jakub ŠEDO and Petr VODA. Volby do Poslanecké sněmovny 2013 (The 2013 Election to the Chamber of Deputies). Brno: Munipress, 2014, 348 pp. Monografie č. 57. ISBN 978-80-210-7147-6. info
• MACKOVÁ, Alena, Marta FIALOVÁ and Václav ŠTĚTKA. Nová média jako nástroj politické kampaně v České republice: případová studie krajských a senátních voleb 2012 (New media as a tool of political campaigns in the Czech Republic: a case study of the Regional Council and Senate elections 2012). Politologický časopis. Brno: Masarykova univerzita, 2013, vol. 13, No 4, p. 507-525. ISSN 1211-3247. Politologický časopis info
• BALÍK, Stanislav, Michal PINK, Petr VODA, Otto EIBL, Monika DVOŘÁKOVÁ, Petr GONGALA, Kamil GREGOR, Miloš GREGOR, Vlastimil HAVLÍK, Lenka HRBKOVÁ, Alena MACKOVÁ, Michal NOVÝ, Andrea SMOLKOVÁ and Vít ŠIMRAL. Krajské volby 2012 (Regional Elections 2012). 1st ed. Brno: Masarykova univerzita, 2013, 261 pp. Monografie, č. 55. ISBN 978-80-210-6641-0. info
• ŠEDO, Jakub, Markéta MUSILOVÁ, Tomáš FRANKO, Eva NOVÁČKOVÁ, Pavlína ŠEDOVÁ, Otto EIBL, Miloš GREGOR, Alena MACKOVÁ, Lenka HRBKOVÁ, Kamil GREGOR, Michal PINK, Petr VODA, Michal NOVÝ and Vlastimil HAVLÍK. České prezidentské volby v roce 2013 (Czech Presidential Elections in 2013). Brno: Centrum pro studium demokracie a kultury, 2013, 253 pp. Politologická řada, svazek č. 42. ISBN 978-80-7325-325-7. info
• MACKOVÁ, Alena. Prodlužující se soužití s rodiči jako odkládání dospělosti? (Prolonging Children). Sociální studia. Brno, 2011, vol. 8, No 4, p. 13-28. ISSN 1214-813X. info

2024/01/27