Curriculum Vitae
- Person-Related Information
- Ing. Markéta Novotná, Ph.D.
researchgate.net/profile/Marketa-Novotna-4
linkedin.com/in/markéta-novotná-187a23b3
- Department
- Faculty of Economics and Administration
Department of Regional Economics
Masaryk University
Lipová 41a
602 00 Brno-Pisárky
- Employment - Position
- vice-dean for internationalisation
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assistant professor
- Education and Academic Qualifications
- 2014-2018: Doctoral degree (Ph.D.), Programme: Economic Policy and Administration, Field of study: Public Economics, FEA MU
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2012-2014: Master degree (Ing.), Programme: Economic Policy and Administration, Field of study: Regional Development, FEA MU
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2009-2012: Bachelor degree (Bc.), Programme: Economic Policy and Administration, Field of study: Regional Development and Tourism, FEA MU
- Employment
- 2018-present: Faculty of Economics and Administration, assistant professor
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2016-2018: Faculty of Economics and Administration, instructor
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2015-2018: Central European Institute of Technology, financial manager
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2013–2015: Central European Institute of Technology, project administrator
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2007–2013: Třebíč City Cultural Centre, UNESCO heritage guide
- Teaching Activities
- ESF:MKR_UDCR Udržitelný cestovní ruch
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ESF:MPR_UDCR Udržitelný cestovní ruch
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ESF:MKR_PRCR Projekty cestovního ruchu
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ESF:MPR_PRCR Projekty cestovního ruchu
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ESF:BPR_CERU Cestovní ruch
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ESF:MKR_MVRR Metody výzkumu v regionálním rozvoji
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ESF:MPR_MVRR Metody výzkumu v regionálním rozvoji
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ESF:MKR_MRMR Management rozvoje měst a regionů
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ESF:MPR_MRMR Management rozvoje měst a regionů
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ESF:MKR_ROVE Rozvoj venkova
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ESF:MPR_ROVE Rozvoj venkova
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ESF:BKR_URMR Udržitelný rozvoj měst a regionů
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ESF:BPR_EKGE Ekonomická a aplikovaná geografie
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ESF:CORE082 Smart city a kvalita života
ESF:BKR_SCSD Smart Cities a Smart Destination
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ESF:MPR_TSCC Tourism Sustainability and Climate Change
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ESF:MPR_QQRM Qualitative and Quantitative Research Methods
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ESF:BPR_ITRD Impacts of the Transformation on the Regional Development
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ESF:BPR_AENE Environmental Economy and Sustainable Development
- Scientific and Research Activities
- External projects
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2020-2022: TAČR / ÉTA (TL03000230):
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Institutionalization of metropolitan cooperation as a factor of increasing the motivation of municipalities to cooperate in metropolitan areas (team member)
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2018-2022: Ministry of Education, Youth and Sports / OP Research, Development and Education (CZ.02.1.01/0.0/0.0/16_026/0008430):
- New mobility – high-speed transport systems and transport behaviour of the population (team member)
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2017-2022: Ministry of Education, Youth and Sports / OP Research, Development and Education (CZ.02.2.69/0.0/0.0/16_018/0002596):
- Creation of research oriented postgraduate study programme Regional Economics
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Internal projects - selection
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Smart city and quality of life (MUNI/CORE/0491/2023)
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Specifické faktory konkurenceschopného rozvoje na regionální a lokální úrovni (MUNI/A/1406/2021)
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Projevy overtourismu a jejich hodnocení z hlediska pilířů udržitelnosti (MUNI/A/1561/2020)
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Projektově orientovanou výukou k posílení udržitelnosti (MUNI/FR/1104/2019)
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Proměny peri-urbánního prostředí v důsledku společensko-ekonomických trendů v cestovním ruchu (MUNI/A/1033/2019)
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Modernizace předmětu Politiky cestovního ruchu (MUNI/FR/1231/2018)
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Nové trendy rozvoje venkova (MUNI/FR/1243/2018)
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Udržitelnost destinace pod tlakem globálních trendů v cestovním ruchu (MUNI/A/1166/2018)
- Internship
- 2023: exchange stay at University of Pécs, Hungary
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2023: research stay at University of Wroclaw, Poland
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2022: professional training course at Atlantic Language school Galway, Ireland
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2022: research stay at University of Wroclaw, Poland
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2021: research stay at University of Wroclaw, Poland
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2019: international summer school at University of Split, Croatia
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2019: research stay at Comenius University in Bratislava, Slovakia
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2018: international summer school at University of Split, Croatia
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2018: H2020 Master of Finance and Administration course, Netherlands
- University Activities
- Since 2023: member of Academic Senate of the Faculty of Economics and Administration
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Since 2021: member of Disciplinary Committee of the Faculty of Economics and Administration
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Since 2021: member of Board for Studies (for programmes Management of Cities andRegions, Regional Development and Tourism and Regional Development)
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Lecturer at: Researchers' Night, Children's University (MjUNI), University of the Third Age (U3V)
- Activities Outside University
- Since 2022: member of Scientific Board for CITUR International Tourism Congress (University of Lodz; Instituto Politécnico de Bragança)
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Since 2016: member of The Association for Tourism and Leisure Education
External evaluator for the Technology Agency of the Czech Republic (TA CR)
- Awards Related to Science and Research
- Dean's Award for an Outstanding Doctoral Thesis (2018)
- Major Publications
- NOVOTNÁ, Markéta, Petr HALÁMEK and Dominika TÓTHOVÁ. Spa Industry Resilience in Changing External Conditions: Nexus Between Tourist Attractiveness and Fiscal Policy (accepted) (Spa Industry Resilience in Changing External Conditions: Nexus Between Tourist Attractiveness and Fiscal Policy). Tourism and Hospitality Management. Croatia: University of Rijeka, Faculty of Tourism & Hospitality Management, Opatija, 2024, vol. 30, No 3. ISSN 1330-7533. odkaz na webovou stránku časopisu info
- NOVOTNÁ, Markéta, Helena KUBÍČKOVÁ and Josef KUNC. Beyond the Buzzwords: Rethinking Sustainability in Adventure Tourism through Real Travellers Practices. Journal of Outdoor Recreation and Tourism-Research Planning and Management. Netherlands: Elsevier, 2024, vol. 46, June, p. 1-4. ISSN 2213-0780. Available from: https://dx.doi.org/10.1016/j.jort.2024.100744. odkaz na webovou stránku časopisu info
- KUNC, Josef, Dominik SIKORSKI, Markéta NOVOTNÁ, Pawel BREZDEŃ, Dariusz ILNICKI, Petr TONEV and Aneta MAREK. Industrial legacy towards modern urban environment: a comparative study of Wroclaw and Brno. Bulletin of Geography. Socio-economic Series. POLAND: NICOLAUS COPERNICUS UNIV TORUN, 2023, Neuveden, No 61, p. 71-92. ISSN 1732-4254. Available from: https://dx.doi.org/10.12775/bgss-2023-0026. stránka na výstup na stránce vydavatele info
- KRIŽAN, František, Kristína BILKOVÁ, Markéta NOVOTNÁ, Josef KUNC and Petra HENCELOVÁ. Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia. Moravian Geographical Reports. WARSAW: SCIENDO, 2023, vol. 31, No 4, p. 184-193. ISSN 1210-8812. Available from: https://dx.doi.org/10.2478/mgr-2023-0017. stránka na výstup na stránce vydavatele info
- KRIŽAN, František, Josef KUNC, Kristína BILKOVÁ and Markéta NOVOTNÁ. Transformation and Sustainable Development of Shopping Centers: Case of Czech and Slovak Cities. Sustainability. Basel (Switzerland): MDPI, 2022, vol. 14, No 1, p. 1-19. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su14010062. odkaz na web časopisu info
- NOVOTNÁ, Markéta and Josef KUNC. Consuming Luxury Tourism – Differences in Consumption Patterns in the Czech Market. Online. In Anupama S. Kotur, Saurabh Kumar Dixit. The Emerald Handbook of Luxury Management for Hospitality and Tourism. First edition. Bingley: Emerald Publishing Limited, 2022, p. 125-144. Handbook. ISBN 978-1-83982-901-7. Available from: https://dx.doi.org/10.1108/978-1-83982-900-020211006. odkaz na knihu odkaz na kapitolu odkaz na knihu google.books info
- KUNC, Josef, František KRIŽAN, Markéta NOVOTNÁ, Kristína BILKOVÁ, Tamás SIKOS T., Dariusz ILNICKI and Ryan WYETH. Thirty years of retail transformation in V4 countries. Online. First edition. Polsko: De Gruyter Poland Sp. z o.o., 2022, 200 pp. ISBN 978-83-67405-05-8. Available from: https://dx.doi.org/10.2478/9788367405065. URL info
- NOVOTNÁ, Markéta and Josef KUNC. Balloon Tourism. Online. In Dimitrios Buhalis. Encyclopedia of Tourism Management and Marketing. 1st ed. Cheltenham, UK: Edward Elgar Publishing, 2022, p. 251-254. Geography, Planning & Tourism Encyclopedia. ISBN 978-1-80037-747-9. Available from: https://dx.doi.org/10.4337/9781800377486.balloon.tourism. odkaz na kapitolu info
- NOVOTNÁ, Markéta and Josef KUNC. In focus 7 – hot air ballooning in the Czech Republic. Online. In Marina Novelli, Joseph M. Cheer, Claudia Dolezal, Adam Jones, Claudio Milano. Handbook of Niche Tourism. 1st ed. Cheltenham (UK): Edward Elgar Publishing, 2022, p. 422-424. Research Handbooks in Tourism. ISBN 978-1-83910-017-8. odkaz na knihu info
- NOVOTNÁ, Markéta, Helena KUBÍČKOVÁ and Josef KUNC. Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak. Journal of Outdoor Recreation and Tourism. Amsterdam: Elsevier, 2021, vol. 36, December, p. 1-5. ISSN 2213-0780. Available from: https://dx.doi.org/10.1016/j.jort.2021.100424. personalized Share Link info
- ŠAUER, Martin, Jiří VYSTOUPIL, Markéta NOVOTNÁ and Krzysztof WIDAWSKI. Central European tourist flows: Intraregional patterns and their implications. Moravian Geographical Reports. SCIENDO, 2021, vol. 29, No 4, p. 278-291. ISSN 1210-8812. Available from: https://dx.doi.org/10.2478/mgr-2021-0020. URL odkaz na web časopisu info
- KUNC, Josef, Petr TONEV, Markéta NOVOTNÁ, Petr ŠAŠINKA, Zdeněk DVOŘÁK, Soňa RASZKOVÁ and Aneta KRAJÍČKOVÁ. Size matters: Development and cooperation of municipalities in the Brno metropolitan area (Czech Republic). Geografia Cassoviensis. Košice: Univerzita Pavla Jozefa Šafárika v Košiciach, 2021, vol. 15, No 2, p. 204-217. ISSN 1337-6748. Available from: https://dx.doi.org/10.33542/GC2021-2-06. odkaz na článek odkaz na web časopisu info
- KUNC, Josef, Vlastimil REICHEL and Markéta NOVOTNÁ. Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic. International Journal of Retail & Distribution Management. Emerald Group Publishing Ltd., 2020, vol. 48, No 9, p. 985-1002. ISSN 0959-0552. Available from: https://dx.doi.org/10.1108/IJRDM-04-2019-0130. URL info
- NOVOTNÁ, Markéta and Josef KUNC. Luxury tourists and their preferences: Perspectives in the Czech Republic. Tourism : An International Interdisciplinary Journal. Institute for Tourism, Zagreb, 2019, vol. 67, No 1, p. 90-95. ISSN 1332-7461. URL info
- NOVOTNÁ, Markéta and Andrea HOLEŠINSKÁ. Behaviour of Stakeholders in Different Destination Networks – Three Cases from the Czech Republic. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. Brno: Mendel University in Brno, Czech Republic, 2019, vol. 67, No 2, p. 535-544. ISSN 1211-8516. Available from: https://dx.doi.org/10.11118/actaun201967020535. URL info
- NOVOTNÁ, Markéta, Bohumil FRANTÁL, Josef KUNC and Helena KUBÍČKOVÁ. Special Interest Tourism in the Czech Republic: Introduction and Overview. Czech Journal of Tourism. Masarykova univerzita, 2019, vol. 8, No 1, p. 49-63. ISSN 1805-3580. Available from: https://dx.doi.org/10.2478/cjot-2019-0004. URL info
- ŠAUER, Martin and Markéta NOVOTNÁ. Tourist Flows between Central European Metropolises (in the Context of Metropolisation Processes). Geographia Technica. Cluj University Press, 2018, vol. 13, No 2, p. 125-137. ISSN 1842-5135. Available from: https://dx.doi.org/10.21163/GT_2018.132.10. URL info
2024/01/16