BPR_MGCR Tourism management

Faculty of Economics and Administration
Spring 2024
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Bc. Andrea Holešinská, Ph.D. (seminar tutor)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Timetable
Mon 10:00–11:50 P403
  • Timetable of Seminar Groups:
BPR_MGCR/01: each even Thursday 10:00–11:50 P302a, except Thu 4. 4., A. Holešinská
BPR_MGCR/02: each odd Thursday 10:00–11:50 P302a, A. Holešinská
Prerequisites
! BPR_MGCR Tourism management
basic knowledge of Tourism (BPR_CERU)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to present basic knowledge of destination management that should be known to provide effective managing (development) of a destination. Moreover, it is essential to point out the important aspects that influence the process of destination management and the existence of the destination management company itself.
Learning outcomes
At the end of the course students should be able
- to define key terms from the destination management terminology;
- to identify basic specifics of destination management process;
- to apply the knowledge of destination management in practice;
- to analyze a destination management company from the life cycle point of view ;
- to evaluate the development of a destination management company.
Syllabus
  • Basics of management and its process
  • Introduction to destination management
  • Process of destination management
  • Destination management in practice – foreign and Czech experience
  • Human resource management in a destination
  • Tourism Resource management and sustainable tourism
  • Quality management in tourism
  • Information management in tourism (DMS)
  • Crisis management for tourism
Literature
    required literature
  • HOLEŠINSKÁ, Andrea. Destinační management : umění rozvíjet destinaci. První vydání. Praha: Grada, 2022, 336 stran. ISBN 9788027132188. URL info
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1st ed. Brno: Masarykova univerzita, 2012, 152 pp. ISBN 978-80-210-5847-7. info
    recommended literature
  • RITCHIE, J. R. Brent and Geoffrey I. CROUCH. The competitive destination : a sustainable tourism perspective. Wallingford: CABI publishing, 2003, xvii, 272. ISBN 0851996647. info
  • HOLEŠINSKÁ, Andrea. Destinační management aneb Jak řídit turistickou destinaci (Destination management or How to manage a tourist destination). Brno: ESF MU, 2007, 90 pp. první. ISBN 978-80-210-4500-2. info
  • BIEGER, Thomas. Management von Destinationen. 7., unveränderte Aufl. München: Oldenbourg, 2008, xii, 365. ISBN 9783486586282. info
  • NEJDL, Karel. Management destinace cestovního ruchu. Vyd. 1. Praha: Wolters Kluwer Česká republika, 2011, 204 s. ISBN 9788073576738. info
Teaching methods
Lessons take form of lectures (once a week) and seminars (once a fortnight). The course also includes a semester paper.

Assessment methods
To sign for the exam, students must fulfil following requirements: 100% attendance at seminars, submission of a semester paper in required quality, attendance of the lecture given by an expert, and the defence of seminar paper in teams. // Concerning ERASMUS students there are no attendance requirements. They only submit the semester paper in required quality.
The exam is oral and is focused on practical aspects that verified student’s synthetic thinking (based on the seminar paper). The list of exam questions is available during the semester on IS.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
General note: Nezapisují si studenti, kteří absolvovali předmět BPR_MGCR.
Listed among pre-requisites of other courses
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2025.
  • Enrolment Statistics (recent)
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