BPR_CERU Tourism

Faculty of Economics and Administration
Autumn 2020
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Markéta Novotná, Ph.D. (lecturer)
Ing. Martin Šauer, Ph.D. (lecturer)
doc. RNDr. Jiří Vystoupil, CSc. (lecturer)
Ing. Bc. Andrea Holešinská, Ph.D. (seminar tutor)
Ing. Markéta Novotná, Ph.D. (seminar tutor)
Guaranteed by
doc. RNDr. Jiří Vystoupil, CSc.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Timetable
Thu 12:00–13:50 P102
  • Timetable of Seminar Groups:
BPR_CERU/01: Tue 6. 10. 10:00–11:50 S311, Tue 20. 10. 10:00–11:50 S311, Tue 3. 11. 10:00–11:50 S311, Tue 1. 12. 10:00–11:50 S311, Tue 15. 12. 10:00–11:50 S311, A. Holešinská
BPR_CERU/02: Tue 6. 10. 12:00–13:50 P302a, Tue 20. 10. 12:00–13:50 P302a, Tue 3. 11. 12:00–13:50 P302a, Tue 1. 12. 12:00–13:50 P302a, Tue 15. 12. 12:00–13:50 P302a, M. Novotná
BPR_CERU/03: Tue 13. 10. 10:00–11:50 S311, Tue 27. 10. 10:00–11:50 S311, Tue 10. 11. 10:00–11:50 S311, Tue 24. 11. 10:00–11:50 S311, Tue 8. 12. 10:00–11:50 S311, Tue 5. 1. 10:00–11:50 S311, M. Novotná
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 105 student(s).
Current registration and enrolment status: enrolled: 1/105, only registered: 0/105, only registered with preference (fields directly associated with the programme): 0/105
fields of study / plans the course is directly associated with
Course objectives
The object of the course is to introduce the basic aspects of tourism as multidisciplinary field of studies. The obtained knowledge is the essential background for further studies of tourism issue.
Learning outcomes
At the end of the course students should be able
- to define key terms from the tourism terminology;
- to identify basic aspects (specifics) of tourism;
- to apply knowledge of tourism in relation to other fields of study;
- to analyze fundamental statistic data of tourism;
- to interpret fundamental statistic data of tourism;
- to express the economic contribution of tourism.

Syllabus
  • Tourism as a science
  • History of tourism
  • Tourism supply
  • Tourism demand
  • The economic impact of tourism
  • Tourism statistics
  • Tourism Geography
  • International tourism
  • Sustainable tourism
  • Tourism Policy
  • Tourism Management
  • Tourism Marketing
  • ICT in tourism
Literature
    required literature
  • ŠAUER, Martin, Jiří VYSTOUPIL, Andrea HOLEŠINSKÁ, Monika PALATKOVÁ, Martina PÁSKOVÁ, Josef ZELENKA, Dana FIALOVÁ, Jiří VÁGNER, Petr HALÁMEK, Ondřej REPÍK and Ondřej PETR. Cestovní ruch. Učební text (Tourism. Learning text.). 1st ed. Brno: Masarykova univerzita, 2015, 477 pp. info
  • COOPER, Chris. Tourism : principles and practice. 4th ed. Harlow: Prentice-Hall, 2008, xxix, 704. ISBN 9780273711261. info
    recommended literature
  • VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Základy cestovního ruchu (Introduction to Tourism). 1st ed. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2006, 121+13. ISBN 80-210-4167-6. info
  • GOELDNER, Charles R. and J. R. Brent RITCHIE. Tourism : principles, practices, philosophies. 10th ed. Hoboken, N.J.: John Wiley & Sons, 2006, xvii, 590. ISBN 0471450383. info
  • MALÁ, Vlasta. Základy cestovního ruchu. Vyd. 1. V Praze: Vysoká škola ekonomická v Praze, 2002, 97 s. ISBN 8024504391. info
  • HALL, C. Michael and Stephen PAGE. The geography of tourism and recreation : environment, place and space. 3rd ed. London: Routledge, 2006, xxi, 427. ISBN 0415335612. info
Teaching methods
Lessons take form of lectures (once a week) and seminars (once a fortnight). The course also includes a semester paper (component tasks).

Assessment methods
To sign for the exam, students must fulfil following requirements: outputs from seminars (seminar paper(s)) in the required quality.
The exam has a written form (test - approximately 15 opened/closed questions). To obtain the mark from the course, students must reach at least 60% of all points from the exam test.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught annually.
Credit evaluation note: k=1,33.
Information on course enrolment limitations: nezapisují si studenti, kteří absolvovali PRCERU
The course is also listed under the following terms Spring 2009, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2020, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2020/BPR_CERU