SDPU Public Relations and Public Opinion

Faculty of Economics and Administration
Spring 2001
Extent and Intensity
0/0. Type of Completion: zk (examination).
Teacher(s)
Ing. Michael Doležal (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Public Relations and Public Opinion (SDPU) The basic aim is introduction to the main principles and practical procedures of public relations as a part of company s marketing communication. The subject matter follows the lectures of Marketing. It draws from the principles and procedures of marketing communication. More emphasis is now placed upon practical applications of concrete tools. Approaches used abroad are confronted with the present situation and practice in our advertising agencies. Special attention is given to the question of practical application of the tools of public relations in students own organisations. The exam involves evaluation of active participation in classes and a seminar essay. Examination: oral, including the presentation of seminar essay.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: in blocks.
The course is also listed under the following terms Spring 2000.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2001/SDPU