PV083 Graphic Design II

Faculty of Informatics
Autumn 2023
Extent and Intensity
1/1/0. 2 credit(s) (plus extra credits for completion). Recommended Type of Completion: zk (examination). Other types of completion: k (colloquium), z (credit).
Taught in person.
Teacher(s)
Daniel Ricardo Echeverri Giraldo, PhD (lecturer), Mgr.art. Helena Lukášová, ArtD. (deputy)
Guaranteed by
MgA. Jana Malíková
Department of Visual Computing – Faculty of Informatics
Contact Person: Mgr.art. Helena Lukášová, ArtD.
Supplier department: Department of Visual Computing – Faculty of Informatics
Timetable of Seminar Groups
PV083/01: Wed 12:00–13:50 C403, D. Echeverri Giraldo
PV083/02: Wed 18:00–19:50 C403, D. Echeverri Giraldo
Prerequisites
PV078 Graphic Design I && SOUHLAS
Prerequisite PV078
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 71 fields of study the course is directly associated with, display
Course objectives
This course follows Graphic Design I and focuses on corporate identity and making a graphic manual. By the end of the course, students will learn to create symbols, logos, and combine them. They'll also know how to use these symbols and logos on different applications like stationary systems, packaging, or websites. Additionally, they'll understand how to design graphic manuals and get practical experience using various design tools.
Learning outcomes
By course completion, students will have gained the ability to comprehend corporate design terminology, design symbols, logos, and graphic systems in general, effectively implement these visual elements across various media, generate digital design manuals, produce print materials, and gain hands-on proficiency with graphic tools like Adobe Illustrator, InDesign, and Photoshop.
Syllabus
  • This course is structured into several modules that guide students through the design of visual identities. It commences with an introduction to the significance of graphic systems and branding, followed by a review of fundamental design principles. Students will learn to establish a strong brand foundation by defining values, missions, and target audiences. The course looks into the art of designing logos and complementary visual elements, then progresses to the development of a comprehensive visual identity, extending its application from print materials to digital platforms. Environmental and spatial branding concepts are explored, leading to the creation of a brand guideline and manual.
Literature
    required literature
  • 22nd International Biennale of Graphic Design in Brno 2006 :poster/corporate identity/information and advertising graphics : 13.6.-15.10.2006. Brno: Moravská galerie v Brně, 2006, 220 s. ISBN 80-7027-150-7. info
  • The rise of asian design. Hong-Kong: HKDA Awards, 2005, 483 s. ISBN 9889705478. info
  • Corporate identity 4 :an international compilation of corporate identity programs : ein internationale auswahlvon identitätsonzepten: panorama international des concepts d'identité institutionnelle. New York: Graphis, 2001, 249 s. ISBN 1-888001-70-4. info
  • The best in world trademarks :corporate identity : brand identity. Seoul .: Millim Publishing Company, 2000, 295 s. ISBN 89-951198-2-9. info
    not specified
  • 18th International Biennale of Graphic Design : poster, corporate identity, information and advertising graphics : Uměleckoprůmyslové muzeum, Pražákův palác, Místodržitelský palác, 24.6.-27.9. 1998 (Souběž.) : 18. mezinárodní bienále grafického designu :. info
  • 20th International Biennale of graphic design Brno 2002 : poster, corporate identity, information and advertising graphics : Brno capital of visual communication 2002 (Souběž.) : 20. mezinárodní bienále grafického designu Brno 2002 : plakát, firemní, inf. info
  • LIDWELL, William, Kritina HOLDEN and Jill BUTLER. Univerzální principy designu : 125 způsobů jak zvýšit použitelnost a přitažlivost a ovlivnit vnímání designu. Vyd. 1. Brno: Computer Press, 2011, 272 s. ISBN 9788025135402. info
  • SUTNAR, Ladislav. Ladislav Sutnar v textech : (mental vitamins). Edited by Iva Knobloch. Praha: Uměleckoprůmyslové museum, 2010, 267 s. ISBN 9788071010951. info
  • Reviewing graphics in Britain. Edited by Marc Valli - Richard Brereton. New York: Actar, 2010, 288 s. ISBN 9788496954786. info
  • Stationery design now! : stationery all over the world = Briefpapier aus der ganzen Welt =Papier à lettres du monde entier. Edited by Julius Wiedemann - Jürgen Dubau - Valérie Lavoyer. Köln: Taschen, 2010, 383 s. ISBN 9783836518970. info
  • ZÁRUBA, Alan, Michal RICHTR and Dagmar KOUDELKOVÁ. CI.CZ 1990-2007 : firemní styl v České republice. Edited by Tomáš Machek. Praha: CI.CZ,s.r.o., 2008, 234 s. ISBN 9788025418352. info
  • Short'N'Strong : taste the real italian corporate identity! Translated by Antonietta Sciuva. Modena: Red Publishing, 2008, 312 s. ISBN 9788888492100. info
  • STOKLOSSA, Uwe. Advertising : new techniques for visual seduction. Edited by Thomas Rempen, Translated by David Wilson. London: Thames & Hudson, 2007, 270 s. ISBN 9780500513408. info
  • Logomania : italien signs. Edited by Carlo Branzaglia, Translated by Antonietta Sciuva. Modena: Red Publishing, 2006, 287 s. ISBN 8888492054. info
  • SVOBODA, Václav. Corporate identity : učební text. 1. vyd. Zlín: Univerzita Tomáše Bati, 2004, 67 s. ISBN 8073181061. info
  • New logo : a collection of corporate identities. Singapore: Page One Publishing, 2004, 320 s. ISBN 9812451226. info
  • WHEELER, A. Designing brand identity: a complete guide to creating, building, and maintaining strong brands. 1st ed. Hoboken, N.J.: John Wiley & Sons, 2003, 229 pp. ISBN 0-471-21326-8. info
  • FIELL, Charlotte and Peter FIELL. Graphic design for the 21century : 100 of the world's best graphic designers. Köln: Taschen, 2003, 637 s. ISBN 3822816051. info
  • Japanese graphics now! Edited by Gisela Ruth Kozak - Julius Wiedemann. Köln: Taschen, 2003, 607 s. ISBN 3822825891. info
  • American corporate identity 2003. Edited by David E. Carter. New York: Harper Collins International, 2002, 320 s. ISBN 0060081252. info
  • MYERSON, Jeremy and Graham VICKERS. Rewind forty years of design & advertising. London: Phaidon Press Limited, 2002, 512 s. ISBN 0714842710. info
  • The best in world trademarks :corporate identity : brand identity. Seoul .: Millim Publishing Company, 2000, 295 s. ISBN 89-951198-2-9. info
  • The best in world trademarks :corporate identity : brand identity. Seoul: Millim Publishing Company, 2000, 295 s. ISBN 89-951198-1-0. info
  • MORGAN, Conway Lloyd. Logos :logo, identity, brand, culture. Crans-Pres-Celigny: Rotovision, 1999, 160 s. ISBN 2-88046-328-9. info
  • MOLLERUP, Per. Marks of excellence : the history and taxonomy of trademarks. London: Phaidon Press Limited, 1997, 240 s. ISBN 0714838381. info
Teaching methods
Working in a studio setting: receiving an assignment, consulting with instructors, actively working on the assignment using graphics software, and ultimately completing the assignment. Throughout this process, students are encouraged to seek guidance from teachers and incorporate their feedback. The completion of each project involves a final presentation of the student's work.
Assessment methods
Project-based learning assessment is a comprehensive approach that evaluates students through hands-on projects mirroring real-world situations. Assessment in this course emphasizes critical thinking, collaboration, and creativity. Assessment criteria encompass understanding, research quality, innovation, and effective communication. Instructors offer ongoing feedback, and students present their projects, showcasing both final outcomes and the learning process.
Language of instruction
English
Follow-Up Courses
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
Teacher's information
http://agdm.fi.muni.cz/
Preference for enrollment in the course PV083 will be given to students who have completed the courses PV078 (Graphic Design I), PV066 (Typography I) and PV084 (Lettering I).
The course is also listed under the following terms Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022.
  • Enrolment Statistics (recent)
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