FI:P092 Marketing and Technology Manag - Course Information

P092 Marketing and Technology Management

Extent and Intensity

2/0. 2 credit(s). Recommended Type of Completion: k (colloquium). Other types of completion: z (credit).

Teacher(s)

František Košelka (lecturer)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Informatics (programme FI, B-IN)
• Informatics (programme FI, M-IN)
• Upper Secondary School Teacher Training in Informatics (programme FI, M-IN)
• Upper Secondary School Teacher Training in Informatics (programme FI, M-SS)
• Information Technology (programme FI, B-IN)

Syllabus (in Czech)

• Úvod, Marketing a Technology Managment v dnešním světě.
• Strategické plánování -- různé teorie.
• Trh a jeho segmentace.
• Metody pro vývoj nových výrobků.
• Reengineering a revitalizace podniku.
• Time Based Managment.
• Strategic role of Technology.
• Virtuální podnik a jeho význam pro Českou republiku.

Language of instruction

Czech

• Enrolment Statistics (recent)
  
• Permalink: https://is.muni.cz/course/fi/spring1998/P092