FSpS:bp981 Marketing in English - Course Information
bp981 Marketing in English
Faculty of Sports StudiesAutumn 2010
- Extent and Intensity
- 2/0. 5 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Dagmar Kudová, Ph.D. (lecturer)
Ing. Šárka Dvořáková, Ph.D. (seminar tutor) - Guaranteed by
- Ing. Šárka Dvořáková, Ph.D.
- Timetable of Seminar Groups
- bp981/prednaska: Fri 15. 10. 8:00–10:00 B11/236, Fri 22. 10. 8:00–10:00 E34/130 - laboratoř zátěžové fyziologie, Fri 12. 11. 13:00–14:30 B11/236, Fri 19. 11. 8:00–10:00 E34/225 - seminární místnost, Fri 3. 12. 8:00–10:00 E34/225 - seminární místnost, Š. Dvořáková
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25 - fields of study / plans the course is directly associated with
- there are 22 fields of study the course is directly associated with, display
- Course objectives
- At the end of the course students should be able to:
recognize basic terms of marketing create marketing plan for sports organisation
work with information on public realion
prepare base for PR action
understand,explain and create questionaries - Syllabus
- 1. Marketing – basic terms - definition of marketing - main aims of marketing - marketing mix
- 2. Product - contain of product politics
- 3. Price - contain od price politics - how to create price price diferentation v 4. Place - contain of place politics
- 4. Promotion - contain of promotion - communication mix - communication tools
- Literature
- DVOŘÁKOVÁ, Šárka. Marketing in Sport. Brno: Paido, 2004, 62 pp. ISBN 80-7315-096-4. info
- Teaching methods
- lectures, class discussion, team project
- Assessment methods
- written test
- Language of instruction
- Czech
- Follow-Up Courses
- Further comments (probably available only in Czech)
- Study Materials
- Enrolment Statistics (recent)
- Permalink: https://is.muni.cz/course/fsps/autumn2010/bp981