FSpS:bk928 Marketing of Sport - optional - Course Information
bk928 Marketing of Sport - optional
Faculty of Sports StudiesAutumn 2011
- Extent and Intensity
- 8/0. 1 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Dagmar Kudová, Ph.D. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Olga Korvasová (assistant) - Guaranteed by
- Ing. Dagmar Kudová, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies - Timetable of Seminar Groups
- bk928/vol_pr: Fri 6. 1. 10:00–12:00 E34/203 - seminární místnost, Fri 20. 1. 11:00–13:00 E34/203 - seminární místnost, Fri 3. 2. 10:00–11:20 B11/311, O. Racek
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30 - fields of study / plans the course is directly associated with
- Applied Sport Education of Security Bodies (programme FSpS, N-TV)
- Management in Sport (programme FSpS, B-TV) (2)
- Management in Sport (programme FSpS, B-TV, specialization Management of Tourist Trade) (2)
- Management in Sport (programme FSpS, B-TV, specialization Management in Sport) (2)
- Management in Sport (programme FSpS, N-TV)
- Regeneration and Nutrition in Sport (programme FSpS, B-TV) (2)
- Special Education of Security Sections (programme FSpS, B-TV) (2)
- Physical Education and Sport (programme FSpS, B-TV) (2)
- Physical Education and Sport (programme FSpS, B-TV, specialization Management of Tourist Trade) (2)
- Physical Education and Sport (programme FSpS, B-TV, specialization Management sportu)
- Physical Education and Sport (programme FSpS, B-TV, specialization Regeneration and Nutrition in Sport) (2)
- Physical Education and Sport (programme FSpS, B-TV, specialization Referee)
- Physical Education and Sport (programme FSpS, B-TV, specialization Football referee)
- Physical Education and Sport (programme FSpS, B-TV, specialization Ice hockey referee)
- Physical Education and Sport (programme FSpS, B-TV, specialization Special Education of Security Sections) (2)
- Physical Education and Sport (programme FSpS, B-TV, specialization Coaching) (2)
- Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV)
- Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV, specialization Trenérství)
- Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV, specialization Training of condition)
- Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV, specialization Sports Education)
- Course objectives
- At the end of this course students will be able to:
Use basic methods of marketing research in sports environment
Use gained information about provisioning system of Czech Republic and how to obtain means in field of sport.
Use gained theoretical knowledge of sposoring, sport advertisment and merchandising - Syllabus
- 1. Marketing – definition
- 2. Marketing research: MIS, steps of makreting research, methods and techniques of marketing research, research of end user, process of purchasing behavior.
- 3. Intakes of sports clubs
- 4. Grant, grant from Municipal Badget, grant from County Budget, grant from state budget.
- 5. Grant from EU
- 6. Sponsoring
- 7. Sport advertisment
- 8.Merchendising
- 9. Sport and purchsing behavior of the end users
- 10. Sport trademark, sportsmen as trademark
- Literature
- VYSEKALOVÁ, Jitka and Jiří MIKEŠ. Reklama : jak dělat reklamu. 2., aktualiz. a rozš. vyd. Praha: Grada, 2007, 182 s. ISBN 9788024720012. info
- VYSEKALOVÁ, Jitka. Marketing : pro střední školy a vyšší odborné školy. 1. vyd. Praha: Fortuna, 2006, 247 s. ISBN 8071689793. info
- DVOŘÁKOVÁ, Šárka. Sportovní marketing. Brno: Masarykova Univerzita, 2005, 72 pp. ISBN 80-210-3901-9. info
- VYSEKALOVÁ, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha: Grada, 2004, 283 s. ISBN 8024703939. info
- Teaching methods
- Lectures
- Assessment methods
- Handing in the term paper before the deadline.
- Language of instruction
- Czech
- Further Comments
- Study Materials
- Enrolment Statistics (recent)
- Permalink: https://is.muni.cz/course/fsps/autumn2011/bk928