np2390 Management and marketing of sporting events and clubs

Faculty of Sports Studies
Autumn 2016
Extent and Intensity
1/2. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Mgr. Pavel Mrnuštík (seminar tutor)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
1
Syllabus
  • 1
Literature
  • FETCHKO, Michael J., Donald P. ROY and Kenneth E. CLOW. Sports marketing. 1st ed. Boston: Pearson, 2013, xxi, 391. ISBN 9780132135467. info
  • SHANK, Matthew D. Sports marketing : a strategic perspective. 4th ed. Upper Saddle River, N.Y.: Pearson Prentice Hall, 2009, xxiv, 453. ISBN 9780138137458. info
  • WAKEFIELD, Kirk L. Team sports marketing. Amsterdam: Elsevier Butterworth-Heinemann, 2007, ix, 273. ISBN 9780750679794. URL info
  • MORGAN, Melissa Johnson and Jane SUMMERS. Sports marketing. SouthbankVictoria: Thomson, 2005, xvi, 320. ISBN 9780170128599. info
Teaching methods
1
Assessment methods
1
Language of instruction
Czech
The course is also listed under the following terms Autumn 2015, Autumn 2018.
  • Enrolment Statistics (Autumn 2016, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2016/np2390