bk2443 Management of Sport Activities in Tourism I

Faculty of Sports Studies
Spring 2019
Extent and Intensity
7/7/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Ing. Marek Záboj, Ph.D. (lecturer)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management - Faculty of Sports Studies
Supplier department: Department of Kinesiology - Faculty of Sports Studies
Timetable
Fri 29. 3. 18:00–19:40 225 - seminární místnost, Fri 3. 5. 10:05–11:45 225 - seminární místnost, Fri 17. 5. 9:40–12:10 A11/311
  • Timetable of Seminar Groups:
bk2443/01: Fri 22. 2. 9:40–11:20 A11/236, Fri 5. 4. 11:20–13:00 203 - seminární místnost, Fri 10. 5. 11:20–13:50 225 - seminární místnost, M. Záboj
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students obtain background knowledge of tourism industry, tourism market and destination management.
Learning outcomes
After completing the course the student understands the basics of the theory of leisure time and movement activities
- the student is orientated in different approaches to leisure time use from the point of view of physical activities,
- students will understand the basics of tourism, especially their active forms,
- the student is oriented in the organization and management of the tourism action,
- the student is able to apply practical skills in the creation of tourism activities with physical activities,
- student can create a program structure for different physical activities, different social groups,
- the student is able to create an action offer for tourism with physical activities.
Syllabus
  • 1. Tourism Background
  • 2. Factors of Tourism Development
  • 3. Tourism Infrastructure
  • 4. Touroperators, Travel Agencies, Guides
  • 5. Marketing Management in Tourism, Destination Management
  • 6. Modern Tourism Products
  • 7. Benefits of Tourism
  • 8. Institution in Tourism Market
Literature
    recommended literature
  • ORIEŠKA, J. Služby v cestovním ruchu. 1. vyd. Praha: Idea servis, 2010. 405 pp. ISBN 978-80-85970-68-5. info
  • ORIEŠKA, Ján. Služby v cestovním ruchu. 1. vyd. Praha: Idea servis, 2010. 405 s. ISBN 9788085970685. info
  • RYGLOVÁ, Kateřina. Cestovní ruch : soubor studijních materiálů. Vyd. 3. rozš. Ostrava: Key Publishing, 2009. 187 s. ISBN 9788074180286. info
  • VYSTOUPIL, Jiří and Martin ŠAUER. Základy cestovního ruchu. Vyd. 1. Brno: Masarykova univerzita, 2006. 163 s. ISBN 8021042052. info
  • ORIEŠKA, Ján. Metodika činnosti průvodce cestovního ruchu. 5., české, uprav. vyd. Praha: Idea Servis, 1999. 153 s. ISBN 8085970309. info
Teaching methods
- lecture
- seminar
- self-study
- presentation of work
Assessment methods
active attendance at seminar (70 %)
test during semester
presentation of work
oral examination
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2016, Spring 2017, Spring 2018, Spring 2020.
  • Enrolment Statistics (Spring 2019, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2019/bk2443