FSS:ZUR377 Programming Analysis - Course Information
ZUR377 Programming Analysis
Faculty of Social StudiesAutumn 2010
- Extent and Intensity
- 0/2. 4 credit(s). Type of Completion: z (credit).
- Teacher(s)
- PhDr. Jaromír Volek, Ph.D. (seminar tutor)
Mgr. et Mgr. Kateřina Kirkosová, Ph.D. (assistant) - Guaranteed by
- prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová - Timetable
- Tue 16:00–17:40 5.48
- Prerequisites (in Czech)
- SOUHLAS
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
The capacity limit for the course is 3 student(s).
Current registration and enrolment status: enrolled: 0/3, only registered: 0/3 - fields of study / plans the course is directly associated with
- Media Studies and Journalism (programme FSS, B-HE)
- Media Studies and Journalism (programme FSS, B-HS)
- Media Studies and Journalism (programme FSS, B-HS, specialization Digital Media)
- Media Studies and Journalism (programme FSS, B-HS, specialization Media Studies)
- Media Studies and Journalism (programme FSS, B-HS, specialization Journalism)
- Media Studies and Journalism (programme FSS, B-KS)
- Media Studies and Journalism (programme FSS, B-KS, specialization Digital Media)
- Media Studies and Journalism (programme FSS, B-KS, specialization Media Studies)
- Media Studies and Journalism (programme FSS, B-KS, specialization Journalism)
- Media Studies and Journalism (programme FSS, B-MS)
- Media Studies and Journalism (programme FSS, B-PL)
- Media Studies and Journalism (programme FSS, B-PS)
- Media Studies and Journalism (programme FSS, B-SO)
- Media Studies and Journalism (programme FSS, B-SP)
- Course objectives
- The main objectives of the course are the following: making students aware of different methods of analysis of media programs and scheduling.
- Syllabus
- 1. Introduction, basic concepts 2. Programming, scheduling 3. Target group 4. Program 5. Metodology 6. Analysis: comparative analysis prime time programming of proměn CT 1 (1972, 1992, 2009). 7. Analysis: formate and target groups 8. Analysis: programming strategy - children and young audiences 9. Analysis: program adverts 10. Final evaluation of research projects
- Literature
- • Webster, J.G., Phalen, P.,F., Lichty, L.W.: Audience Ratings: Analysis of Gross Measures. In: Rating Analysis. The Theory and Praktice of Audience Research. Lawrence Erlebaum Associates, 2000.
- Ang, I.: Living Room Wars: Rethinking Audience for a Postmodern World. In: Allen, R., Hill, A.: The Television Studies Reader. Routledge, 2004, pp. 226-234.
- * Abelman, R., Atkin, D., J.: Audience Measurement: Flaws and Fallacies. In: The Televiewing
- Assessment methods
- Discussion, presentation of project
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Information on course enrolment limitations: Podmínkou pro zápis do kurzu je absolvovaný kurz metod a technik výzkumu a znalost práce s SPSS.
- Enrolment Statistics (Autumn 2010, recent)
- Permalink: https://is.muni.cz/course/fss/autumn2010/ZUR377