POL362 Political advertisement

Faculty of Social Studies
Autumn 2018
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Otto Eibl, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Lubomír Kopeček, Ph.D.
Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Timetable
Fri 21. 9. 10:00–15:40 U42, Fri 19. 10. 10:00–15:40 U42, Fri 16. 11. 10:00–15:40 U42, Fri 30. 11. 10:00–15:40 U42
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
The course focuses on the techniques and means of political advertising. Attention is also paid to advertising related laws and moral codes in the Czech Republic. Thus, at the end of the course, the students will have an overview of the legal regulation of political advertising in the Czech Republic and of the various advertising techniques. They will be able to critically interpret and analyze metaphors and semiotic means used in political advertisements. During the semester, students will prepare their own advertising message for a (fictitious) political subject.
Learning outcomes
Upon completion of the course, students will be: - familiar with current advertising laws in the Czech Republic; - able to analyze advertising messages; - able to prepare their own advertisement.
Syllabus
  • 1. Techniques and means of political advertising 2. Analysis of an advertisement 3. Semiotic analysis of an advertisement 4. Testing an advertisement 5. Political advertising in the Czech Republic
Literature
    required literature
  • BENOIT, William L. A functional analysis of political television advertisements. Lanham: Lexington Books, 2014, viii, 239. ISBN 9780739188989. info
  • DIAMOND, Edwin and Stephen BATES. The spot : the rise of political advertising on television. 3rd ed. Cambridge, Mass.: MIT Press, 1992, xiv, 418. ISBN 9780262540650. info
Teaching methods
Lectures, seminars
Assessment methods
Team project, final exam
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2015, Autumn 2016, Autumn 2017.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2018/POL362