ZURn6605 New Media and Smart Services

Faculty of Social Studies
Autumn 2021

The course is not taught in Autumn 2021

Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
Taught in person.
Teacher(s)
Katalin Fehér (lecturer)
Guaranteed by
Charles Michael Elavsky, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Smart environments and AI-based services are shaping the new media trends. This course provides a project-based introduc6on into the contemporary digital media. Students will understand the engines of digital transforma6on via emerging technologies and their social-cultural adapta6ons. The ul6mate goal is to prepare the par6cipants for their future jobs on media, journalism, marke6ng or PR as upcoming trends.
Learning outcomes
Students will be able to:
• understand digital transformation
• analyse the emerging digital technologies in social-cultural context
• plan new media-based produc6ons by smart and AI technologies
• develop the cri6cal approaches on contemporary new media
Syllabus
  • 1. Introduction
  • 2. History and theories of new media
  • 3. Trends in new media
  • 4. Project work: new media services
  • 5. Project presenta6on: new media production
  • 6. Smart environments and society
  • 7. Project work: smart media services
  • 8. Project presenta6on: smart media production
  • 9. AI technology and culture
  • 10. Project work: AI-based media services
  • 11. Project presenta6on: AI-based media production
  • 12. Summary and feedback
Literature
  • Gehl, L. W. & Bakardijeva, M. (2017, eds.) Socialbots and Their Friends: Digital Media and the Automation of Sociality. NY & London: Routledge.
  • COULDRY, Nick and Andreas HEPP. The mediated construction of reality. First published. Cambridge: Polity, 2017, ix, 290. ISBN 9780745681313. info
Teaching methods
lecture and seminar
Assessment methods
• Project presentation: new media production - 30%
• Project presentation: smart media production - 30%
• Project presentation: AI-based media production - 40%
The assessment methods expect team works.
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Autumn 2020, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2021, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2021/ZURn6605