ZURb1111 Practice medium

Faculty of Social Studies
Spring 2021
Extent and Intensity
0/2/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Petr Albrecht (seminar tutor)
Bc. Petr Barták (seminar tutor)
Mgr. Tereza Brázdilová (seminar tutor)
Mgr. Jaroslav Čuřík, Ph.D. (seminar tutor)
Mgr. Pavel Gejdoš (seminar tutor)
Mgr. Tomáš Svoboda (seminar tutor)
Ing. Bc. Miloš Šenkýř (seminar tutor)
PhDr. Jan Tomandl (seminar tutor)
Bc. Jana Ustohalová (seminar tutor)
Mgr. Aleš Winkler, MBA (seminar tutor)
Guaranteed by
Mgr. Jaroslav Čuřík, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Mon 1. 3. 8:00–9:40 P51 Posluchárna V. Čermáka
  • Timetable of Seminar Groups:
ZURb1111/01: Mon 10:00–11:40 Studio 527, J. Ustohalová
ZURb1111/02: each even Monday 12:00–13:40 Studio 527, J. Tomandl
ZURb1111/03: each odd Monday 12:00–13:40 Studio 527, T. Svoboda
ZURb1111/04: each odd Monday 18:00–19:40 AVC, P. Albrecht
ZURb1111/05: each even Tuesday 18:00–19:40 PC54, P. Gejdoš
ZURb1111/06: each odd Tuesday 18:00–19:40 PC54, M. Šenkýř, A. Winkler
ZURb1111/07: each even Monday 18:00–19:40 AVC, P. Albrecht
Prerequisites (in Czech)
! ZUR109 STISK - practice medium &&( ZUR130 Introduction to news reporting || ZURb1106 News writing )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 70 student(s).
Current registration and enrolment status: enrolled: 0/70, only registered: 0/70
fields of study / plans the course is directly associated with
Course objectives
The course is based on intensive co-operation between lecturers and students as a comprehensive project of the media organization. Students work in a multimedia newsrooom, a radio and a TV studio independently (only under the supervision of lecturers). Their activities include a wide variety of media work ranging from editing as the work of editor-in-chief or editor, and linking to other courses to distributing and promoting "selling" the media product or advertising it. The output of students' work is a complete online medium (daily/radio/television) with the publication of contributions with an emphasis on multimedia (written, audio and video posts). The aim is that students perform different functions in the main departments of a media organization, with an emphasis on the editorial work. The main aim of the course is to provide students with the knowledge and skills necessary for the basic journalistic positions in online and print media, radio and television. The complexity of the course is based on the requirements of the application sphere, as elaborated in the market analysis.
Learning outcomes
After completing the course, students will acquire such practical and functional knowledge and skills in the field, which will enable them to follow the professional experience in journalistic work and in editing media products and then to make professional work in basic journalistic positions on their own.
Syllabus
  • Syllabus: 1.-12. Creating an online diary / radio / television in each seminar group (which co-ordinates activity) in the following sequence: a) Meeting the preparation of the current issue. b) Preparation of materials for the current edition. c) Final preparation of the prepared materials and their release in the training medium. d) Evaluation of the current issue, proposals for changes to improve the work and consultation for preparation of the next issue. Each seminar group will issue six weekly editions of the training medium during the semester.
Literature
    required literature
  • BULL, Andy. Multimedia journalism : a practical guide. Second edition. London: Routledge, Taylor & Francis Group, 2016, xx, 512. ISBN 9781138792845. info
  • PAPPER, Robert A. Broadcast news & writing stylebook. First published. New York: Routledge, Taylor & Francis Group, 2017, xiv, 318. ISBN 9781138682610. info
  • BURUM, Ivo and Stephen QUINN. MOJO : the mobile journalism handbook : how to make broadcast videos with an iPhone or iPad. First published. New York: Focal press, Taylor & Francis Group, 2016, xii, 310. ISBN 9781138824904. info
  • HICKS, Wynford, Sally ADAMS, Harriett GILBERT, Tim HOLMES and Jane BENTLEY. Writing for journalists. Third edition. London: Routledge, Taylor & Francis Group, 2016, x, 200. ISBN 9781138932104. info
  • ČUŘÍK, Jaroslav. Zpravodajské žánry v tištěných a online médiích (News coverage genres in print and online media). 1. vyd. Brno: Masarykova univerzita, 2014, 156 pp. ISBN 978-80-210-7589-4. URL info
  • GITNER, Seth. Multimedia storytelling for digital communicators in a multiplatform world. Edited by Thomas R. Kennedy. First published. New York: Routledge, Taylor & Francis Group, 2016, xxii, 405. ISBN 9780765641328. info
Teaching methods
Seminars and practical journalistic work. Teaching takes place in seminar groups focused on individual types of media - online (including printed media), television, radio. Each seminar group works as a newsreader of the relevant media type, produces journalistic products from the idea / tip to the final placement in the training Internet media. Simulated practical learning from doing. Mentoring from experts. Creating a media product. Project oriented learning. Developing teamwork.
Assessment methods
Each student must produce a specified number of journalistic products in a minimum of sufficient quality and work as a member of the group/editorial team (editor or editor-in-chief) for at least one production week of the training medium. The activity and quality of search for appropriate topics in seminars/meetings plus work with information and resources and the resulting product processing (article, audio or video post) are evaluated. The resulting mark is then awarded according to the number of points achieved in total.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught each semester.
Listed among pre-requisites of other courses
Teacher's information
https://cemep.fss.muni.cz/bakalarske-praxe/cvicne-medium
The course is also listed under the following terms Autumn 2019, Spring 2020, Autumn 2020, Autumn 2021, Spring 2022, Autumn 2022, Spring 2023, Autumn 2023, Spring 2024, Autumn 2024, Spring 2025.
  • Enrolment Statistics (Spring 2021, recent)
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