BVMA051p Marketing

Faculty of Medicine
Autumn 2004
Extent and Intensity
2/0/0. 2 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Ing Petr Procházka, CSc. (lecturer), MVDr. Halina Matějová (deputy)
Guaranteed by
prof. MUDr. Bc. Zuzana Derflerová Brázdová, DrSc.
Department of Preventive Medicine – Theoretical Departments – Faculty of Medicine
Contact Person: Zdeňka Jochová
Prerequisites (in Czech)
BVEO0422p Economics II
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus (in Czech)
  • Sylabus predmetu Marketing pro bakalarske studium Vyziva cloveka
  • Cilem predmetu je rozvinout znalosti studentu v oblasti marketingu s hlavnim durazem na marketing uplatnovany v potravinarstvi a v zemich Evropske unie. Absolvovanim predmetu student ziska znalosti o aplikaci marketingovych metod v potravinarstvi a osvoji si prakticke postupy pro reseni konkretnich problemu.
  • Obsah predmetu:
  • Zakladni marketingove pojmy, definice marketingu, definice trhu, smena, hlavni cile mark. cinnosti.
  • Vyvojova stadia markeningu, marketingove koncepce.
  • Strategicke planovani, podnikatelsky zamer, poslani podniku, metodicke aspekty tvorby planu.
  • Marketingove prostredi podniku.
  • Nabidka a poptavka.
  • Marketingovy mix: - vyrobek, - cena, -distribuce vyrobku.
  • Komunikacni mix: - reklama, - publicita, - prodej.
  • Marketingovy vyzkum. Analyza konkurence, konkurencni strategie.
  • Chovani zakazniku. Marketing sluzeb. Mezinarodni marketing.
  • Literatura:
  • Kotler,P.: Marketing, management, Victoria Publishing, Praha, 1997
  • Meffertk,H.: Marketing, management, Grada 1996
  • Ssvetlik,J.: Marketing cesta k trhu, EKKA Zlin, 1994
  • Horakova, I.: Marketing v soucasne svetove praxi. Grada Praha, 1996
  • Prochazka, P.: Marketing, MZLU Brno, 1993
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Autumn 2000, Autumn 2001, Autumn 2002, Autumn 2003, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2004, recent)
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