Lecture notes Intercultural Awareness Raising Introduction 2 Paradigms Essentialist view of culture Non-essentialist view of culture Geert Hofstede –Background Pyramid (Three levels of uniqueness in human mental programming) Manifestations of Culture (seen through practices) Symbols Heroes Rituals Unobservable aspect of culture Values The IBM study of countries’ values Countries People 5 categories of values according to Hofstede Power Distance Index (PDI) Individualism vs collectivism (IC) Masculinity and Femininity (MAS) Uncertainty Avoidance Index (UAI) Long Term Orientation (LTO) Problems with these values: Individualism vs Collectivism Adrian Holliday’s Paradigm Introduction Micro Culture Essentialist Critique of Essentialist cultural descriptions Culture according to Holliday Values of UK universities What students think What teachers think students are thinking This classroom culture is …