Behavioral strategy: factors and their imteractions driving firm behavior
Abstract: Behavioral strategy is a newly emerging subfield of strategic management. It is interested in
real-life firm strategic decision-making and its consequences. Research in this area aims to identify
factors influencing firm decisions and how these factors interact with each other. One of the major
drivers of firm behavior is, for example, performance feedback. Performance feedback assumes that
the firm behavior is shaped by the comparison between performance aspirations and actual
performance on them.
The goal of the dissertation thesis will be to focus on a selected behavioral factor (or a closely related
set of them) and analyze its/their role in influencing firm behavior.