Communication with admitted applicants 20241
Communication with accepted
study applicants
Updated for 2024
Communication with admitted applicants 20242
Admissions News (Bc)
̶ proposals for admission and decisions of non-admission in eapplications
by 31 May
̶ all the details in them, so far only the overall result is lit
̶ delivery of graduation certificates by 15 June
̶ authorized conversion (CzechPOINT)
̶ is entered directly into the e-application form
̶ then manual (!) verification of all school leaving certificates
̶ 8-12 July distance enrolment
̶ in September alternative date of enrolment
̶ 9-13 September (before the semester!) orientation week
Communication with admitted applicants 20243
Central communication
̶ Newsletters
̶ to all applicants (from June only accepted),
who have consented to electronic communication
̶ letter from the Dean
̶ all in pdf to e-application
̶ no notification of document insertion for the time being, but SO notifies by a brief e-mail
̶ social networks (Facebook, Instagram)
Communication with admitted 20244
Advantage of departmental input
̶ a more specific and personal message directly to the candidate
̶ can help to decide between several fields/faculties/schools
Communication with admitted applicants 20245
What to write about
̶ not general information (we will inform centrally)
̶ deadlines, credits, study rules... - see http://phil.muni.cz/prvak
̶ currently (before enrolment) the aim is rather to attract
̶ personal congratulations on acceptance, introduction (department head, guarantor...)
̶ introduction to the department and its atmosphere, unique research
̶ opportunities for internships, employment - even personal statement of a graduate
̶ social life
̶ social networks
̶ planned excursions, interesting lectures
Communication with admitted applicants 20246
What to write about
̶ after enrolment, help with the preparation of the timetable
̶ what courses to register
̶ practical information on the operation of the department
̶ invitation to the orientation week meeting
̶ social networking for contact before the semester starts
- e.g. closed FB group, discussion thread in IS
Communication with admitted 20247
Tone of voice
̶ the overall style of the text is up to you
̶ unlike the rest of the university, we write rather seriously
̶ in Czech we don‘t use 2nd person singular
̶ we are already offering to address them as "colleagues" - we are
suggesting that even if they have not yet signed up, we consider
them part of
̶ it is possible to filter men and women separately and send two
emails with the addresses "colleague", "colleague" - it will give a
more personal impression (makes sense in Czech only)
Communication with admitted applicants 20248
How to do it
̶ imagination has no limits ☺
̶ the simplest form of email
̶ ideally use Outlook - allows formatting, active links, official signature in a unified visual style
can be attached, or even attachments
̶ recipients in a hidden copy (GDPR!) - supposedly can hold up to 500 addresses
̶ a more advanced form of newsletter in the Umbraco systém
̶ alternatively, materials can be sent by post (at the department's
expense)
̶ see postcard at the FSS
Communication with admitted applicants 20249
How to do it - addressing before enrolment
̶ e-mail addresses (or postal addresses) from e-applications will be
supplied on request in the format as required by Mgr. Lucie
Martínková
̶ please write which study programme(s) you want to filter
̶ if applicable, please add a request for a gender split
̶ ATTENTION! it may happen that not everyone will be available - for this activity we need
consent to marketing communication in the e-application
̶ OVV offers consultation on the content of emails or help with
setting up a newsletter in Umbraco
̶ write to propagace@phil.muni.cz
Communication with admitted applicants 202410
How to do it - addressing after enrolment
̶ personal e-mail addresses (or
postal addresses) can again be
supplied on request by Mgr. Lucie
Martínková
̶ however, the possibility of contact
via IS MU is already available
̶ bulk letter via Garant >
in the Management Data > Select persons to
send a mass letter - here you can also select
by semesters
Communication with admitted applicants 202411
Basic summary
̶ before enrolment (ideally by 15 June - deadline for the delivery of certificated), introduce the
department to the applicants and convince them that they do not want to go elsewhere
̶ after enrollment (second half of July), help them with scheduling specifically in your field
̶ ideally use an email in Outlook with an official signature
̶ insert addresses into a hidden copy (holds up to 500 addresses)
̶ addresses will be supplied by Mgr. Lucie Martínková, after enrolment you can alternatively
write yourself from IS from the Garant application (to school mails)
̶ whatever you do, feel free to consult with the OVV
Communication with admitted applicants - meeting on 24 May 202312
Discussion - ideas, sharing, inspiration
13
Background of the presentation14