Unit 10 ­ DOING BUSINESS ONLINE
Coursebook, page 91, exercise LISTENING AND DISCUSSION E
Fill in the missing words in their correct form in the speech summary:
Yahoo's problem is that it wanted to make money on internet (1) ________________
but it's taken a long time to (2) ________________ a working model. First, there were
(3) ______________ (4) ______________ that were put onto (5) ______________.
After the (6) ________________ (7) ________________, companies found out that
they weren't getting a lot of (8) ________________ from them. So they made the adverts
more (9) ___________________ ­ they made them (10) ____________________
(11) ___________________ onto computer (12) __________________, but that just
(13) ________________ to (14) ________________ people. However, they have
recently come up with something (15) ____________________ ­ advertising related to
(16) __________________________ when people are looking on Yahoo or the other
(17) _________________ or (18) _________________ (19) _________________.
This makes firms happy as they see higher (20) _________________________
(21) _________________________ from this type of (22) ___________________
advertisements.
Businesses selling (23) ________________________ that are easy to
(24) ______________________ have performed well. These things the customers don't
need to (25) __________________ (26) ___________________. Clothing can be
harder as people want to feel the (27) ____________________, etc. But with books,
music and to some (28) ________________________ wine, you can just read a
(29) ___________________________. Travel is also good because you can
(30) _____________________ (31) ____________________ tickets to people and
there's a small (32) ___________________ of (33) _________________. Moreover,
(34) _________________ your travel online does (35) ________________ something
(36) ________________ different to the (37) ________________. Coming back to the
clothing (38) ________________, it's (39) ________________ how much this type of
experience would have added.
Coursebook, pages 92-93, exercise READING AND LANGUAGE
In the text, find words or expressions corresponding to the following
definitions:
1. _________________ = a dollar (informal) (paragraph 1)
2. _________________ =
the main road in a town, where the shops, banks, etc. are
(par 2)
3. _________________ =
something that diverts the attention; an obstacle to
attention (par 2)
4. to _______________ = to move along by turning over and over (here: coins) (par 3)
5. _________________ = in a perfectly consistent and coherent way (par 3)
6. _________________ =
an unintentional omission or mistake; a mistake caused by
not noticing something (par 3)
7. _________________ =
requiring much effort or attention; here: requiring great
physical or mental effort to satisfy one's needs (par 4)
8. _________________ =
liable to sudden unpredictable change; characterized by
changeableness or instability (par 4)
9. _________________ = in an extremely severe or violent way (par 4)
10. _________________ =
having no previous example; never having happened
before (par 4)
11. _________________ = tastelessly showy; very colorful (par 4)
12. to _________ ______ = to give up something that is not strictly needed (par 4)
13. to __________ _____ =
to be the equivalent of something; to be the same as
something else; to include (par 5)
14. _________________ = the lowest possible level (par 5)
15. _________________ =
constituting a complete and independent unit in and of
itself (par 6)
16. _________ _______ =
the process when goods required by customers are
collected from a central site, e.g. a warehouse (par 6)
17. _________________ =
the part of a business that does not meet and deal directly
with customers (par 6)
18. to _______________ = to send off to a destination or to perform a task (par 6)
19. to _________ ______ =
to prepare for an activity; to make ready or suitable or
equip in advance for a particular purpose (par 6)
20. _________________ =
a system of buying and selling goods through the postal
system (par 8)
21. _________________ =
a place where goods are stored prior to their sale or
distribution (par 9)
22. to _______ ________ = to be considered as most important (par 10)
23. __________ ______ =
the costs involved in the activities of a business or part of a
business, such as supplies, small equipment, training, etc.
(par 10)