DEFINING CULTURE CULTURAL POLICY Daria Kuchařová Culture and Mass Media Economy 1 Content I. Definition of culture II. Definition of cultural economics III. Economic characteristics of cultural goods IV. Cultural policy V. Cultural policy in the Czech Republic  Students’ presentations – who and when? Culture and Mass Media Economy 2 Definitions  What is culture?  What is art?  Difference? ◦ Group discussion Culture and Mass Media Economy 3 I. DEFINITION OF CULTURE Culture and Mass Media Economy 4 Definition of culture  Definition – long time discussions about this topic  An international debate centered in UNESCO (United Nations Educational, Scientific, and Cultural Organization) since 1960s  Synonym for the performing and visual arts  Culture was a bulwark against mass society Culture and Mass Media Economy 5 Definition of culture (cont.)  Narrow definition – specific cultural goods and services  Wide definition – all, what make people different from other animals Culture and Mass Media Economy 6 Definition of culture (cont.)  the arts and other manifestations of human intellectual achievement regarded collectively (Oxford dictionary) Culture and Mass Media Economy 7 Definition of culture (cont.)  Three key characteristics of culture and cultural activities (Throsby, 2001): ◦ “…the activities concerned involve some form of creativity in their production…”, ◦ “…concerned with the generation and communication of symbolic meaning…”, ◦ “…their output embodies, at least potentially, some form of intellectual property” Culture and Mass Media Economy 8 High culture vs. low culture  High culture = visual and performing arts, heritage  Low culture = cultural/creative industries, mainstream Culture and Mass Media Economy 9 Definition of arts  the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power (Oxford dictionary) Culture and Mass Media Economy 10 Definition of arts (cont.)  Art is a behavior which involves: (Anderson, 2000) ◦ human creation, ◦ created through the exercise of exceptional skills, ◦ produced in a public medium, ◦ intended to affect the senses, and ◦ seen to share stylistic conventions with other works from the same time and place. Culture and Mass Media Economy 11 II. DEFINITION OF CULTURAL ECONOMICS Culture and Mass Media Economy 12 Cultural Economics  “Economics of the arts” vs. “Cultural economics”  “Economics of the arts” more specific and narrow than the subject matter included in cultural economics  “Cultural economics” covers the creative and performing arts and heritage, as well as the cultural industries. Culture and Mass Media Economy 13 Cultural economics (cont.)  Cultural economics is the application of economics to the production, distribution and consumption of all cultural goods and services. Culture and Mass Media Economy 14 III. CULTURAL GOODS AND SERVICES Culture and Mass Media Economy 15 Cultural goods and services  Name cultural goods and services you know. ◦ Group discussion Culture and Mass Media Economy 16 Cultural goods and services (cont.)  Ballet  Opera  Orchestras  Heritage  Museums  Publishing  Cinema  Television  Broadcasting  Music  Visual arts(architecture, design, crafts, etc.)  Festivals  … Culture and Mass Media Economy 17 Cultural goods and services  Contain creative or artistic element  Tangible (goods) vs. Intangible (services) ◦ Examples?  Immovable vs. movable ◦ Examples?  Durable vs. Exist in particular time span ◦ Examples?  Final (supplied to consumers) vs. Intermediate (involved in production of other cultural products or non-cultural output) ◦ Examples? Culture and Mass Media Economy 18 Cultural goods and services (cont.)  Have cultural goods any common elements with all other goods and services? Culture and Mass Media Economy 19 Cultural goods and services (cont.)  Yes ◦ Their production utilizes resources of land, labour and capital and other inputs, particularly human ingenuity. ◦ These resources may have other uses, so have an opportunity cost and a price.  No ◦ They are not all sold on the market, though many are, as are the labour services of artists and other creative workers. ◦ Some are supplied by the government and may be provided free of charge, being financed out of taxes. Culture and Mass Media Economy 20 Cultural goods and services (cont.)  Can the allocation of recources via the price mechanism produce the socialy desirabel output of cultural goods and services? Culture and Mass Media Economy 21 Cultural goods and services (cont.)  No  Have an element of public goods characteristrics in them that markets cannot fully take into account through prices: ◦ Positive externality = Degree of “publicness” (non-excludability) ◦ Consumer demand doesn’t reflect full value of the goods ◦ Supply can’t provide publicly needed volume and structure of cultural goods and services Culture and Mass Media Economy 22 IV. CULTURAL POLICY Culture and Mass Media Economy 23 Cultural policy  Priorities of the state regarding culture, general idea of the government’s role in culture  Production and supply side Culture and Mass Media Economy 24 Cultural policy (cont.)  Before – concerned only “high culture”  Now – broadened out, includes also cultural industries, crafts, etc. Culture and Mass Media Economy 25 Cultural policy (cont.)  The EU: ◦ Supranational (authoritative governance institutions and policy-making activities above member states) ◦ Intergovernment prespective (bargaining processes among member states) ◦ Confederal consociational perspective (protect own vital interests by consensus and achieve a certain unity of goals and solve common issues)  National (financing): ◦ central, ◦ regional ◦ local government Culture and Mass Media Economy 26 Cultural policy (cont.)  Ownership and cultural policy:  State-owned – owned and/or managed by civil servants (in some countries), revenues and costs absorbed by local authority (heritage)  Publicly owned organizations – mimic market forces (shops in museums)  Private organizations – controlled by financial (subsidy) and legal means (including restrictions, prescriptions) Culture and Mass Media Economy 27 Hillman-Chartrand model  Facilitator – Tax reduces for donators (USA)  Patron – Art Councils (UK)  Architect – Ministry of culture (CZ, France)  Engineer of the arts – State is owner and decisionmaker (China) Culture and Mass Media Economy 28 Cultural policy (cont.)  Economic dimensions of cultural policy:  Intervention in cultural markets  Depends upon financial incentives and regulatory measures Culture and Mass Media Economy 29 V. CULTURAL POLICY INTHE CZECH REPUBLIC Culture and Mass Media Economy 30 Cultural policy in the Czech Republic  Till 1989 ◦ State monopoly in culture ◦ Political and ideological importance of culture ◦ No motivation for efficient functioning of state organizations  After 1989 ◦ Decrease in efficiency and collapsing of some cultural institutions due to inability to adapt to new economic situation ◦ Increased prices and lack of resources on maintenance and reconstruction ◦ Result – denationalization, privatization, transformation and dissolving of cultural organizations and spontaneous development of new infrastructure Culture and Mass Media Economy 31 Cultural policy in the Czech Republic (cont.)  Cultural Policy 2009-2014: ◦ “the Czech Republic wants to become a cultural crossroad, it wants to utilize its natural position in a free, open and creative way in the creation of its own culture, in the preservation of cultural heritage and its application in every realm of social life.” (Czech Ministry of culture, 2009) Culture and Mass Media Economy 32 Cultural policy in the Czech Republic (cont.)  Tasks of the state: ◦ to create optimal relations between culture and other realms of life of society, ◦ develop creative opportunities in the economy, research and education, motivate donors, ◦ provide sufficient resources to strengthen the competitiveness of the state in a global environment. Culture and Mass Media Economy 33 Cultural policy in the Czech Republic (cont.)  Objectives: 1. Use the benefits of the arts and cultural heritage and associated creativity to increase competitive strength in other areas and activities, 2. Emphasize the role of culture in individual professional and personal development of citizens, 3. Provide direct and indirect support to maintain existing cultural values and create new values as well, 4. Create a transparent and non-discriminating environment for cultural activities Culture and Mass Media Economy 34 Cultural policy in the Czech Republic (cont.)  Cultural policy 2015-2020??? Culture and Mass Media Economy 35 Cultural policy  Cultural policy in your country? Culture and Mass Media Economy 36 Sources:  A handbook of cultural economics. Edited by RuthTowse. Cheltenham: Edward Elgar, 2003.  Simona Škarabelová et al. Ekonomika kultury a masmédií. Brno: Masaryk University, 2007  Michelle Reeves. Measuring the economic and social impact of the arts: a review. London:Arts Council of Egland, 2002  National Cultural Policy Czech Republic 2009-2014. Ministry of Culture, Prague, 2009 Culture and Mass Media Economy 37 THANKYOU FOR ATTENTION! Culture and Mass Media Economy 38