Seminar
Ing. Pavla Odehnalová, Ph.D.
Office 550, mail: odehnalova@mail.muni.cz
Office hours: WE 9:00-11:00

Assessment methods
•Active participation on seminars – case studies, solving the problems, 2 absence allowed
•Elaboration of seminar paper (written followed by the PowerPoint presentation) min limit 60% for
paper
•Course is completed by the written exam with max 100 points
•Evaluation of the course:
•A: 100 -93
•B: 92-84
•C: 85-78
•D: 77-69
•E : 68-60
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Test
• There will be the occassion to write the test during the course without evaluation. You can
prepare yourself to final exam ;)

Seminar paper
•Seminar paper – written followed by the PowerPoint presentation cca for 15-20 minutes
•1 seminar = 1 presentation

Written document ( seminar paper)
•5 pages (1800 znaků na stranu)
•Application  of theoretical background into business practice
•Min 5 references ( not websites), theory – 2 pages, practice – 3 pages.
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Powerpoint presentation
•Prezentation will contain introduction, theory and business practice
•Presentation for 15 – 20 minutes
•Pictures and videos are welcome!  ;)
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List of themes
•Porters value chain
•Analysis of external environment
•Business specifics in services
•Business specifics in SME
•Marketing mix
•Inventory management
•Production process
•Life cycle of the product
•Human resources management
•Capital structure and investment
•Innovation activities
•Financial analysis
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