Schedule
Lecture Date Topics
Lecture 1 15 Feb 2022 Course Introduction
Culture and its impact on strategic thinking
Lecture 2 22 Feb 2022 Strategies in Action
Corporate planning horizons
Types of strategies
Lecture 3 01 March 2022 External Analysis
1. Porter’s five forces
2. Boston Consulting Group advantage matrix
3. Competitive environment analysis
Lecture 4 08 March 2022 External Analysis
1. Industry attractiveness analysis
2. Industry lifecycle analysis
3. SWOT analysis
Presentations 15 March 2022 Presentations
Presentations 22 March 2022 Presentations
Lecture 5 05 April 2022 Internal Analysis
1. What is internal analysis
2. Financial analysis
3. Company capability profiling
4. Product portfolio matrix
There are no classes Tuesday the 29th
of March
Lecture 6 12 April 2022 Internal Analysis
1. Product lifecycle analysis
2. Vulnerability analysis
3. SWOT analysis
Lecture 7 19 April 2022 Matching Internal and External
1. SWOT matrix
2. Strategic position and action evaluation tool
3. Grand strategy matrix
4. Directional policy matrix
5. Strategic Alternatives
Lecture 8 26 April 2022 Decision Tools
1. Quantitative strategic planning matrix
2. Stakeholder analysis matrix
3. Assessment of cultural impact
Presentations 03 May 2020 Presentations
Presentations 10 May 2020 Presentations