UNIT 6

   Choose the right expression:

   1. One of the factors of production is employment / work / labour / job.

   2. People working in a certain enterprise are its jobbers / staff / payroll / population.

   3. Undeservedly poor people need incentives / bonuses / benefits /  extra pay.

   4. The law rules regulating working conditions in the Czech Republic are called job
   legislative / labour code / work rules / job regulations.

   5. Having worked overtime, a worker gets an allowance /  benefits / extra pay / take-home pay.

  

   UNIT 7

   Labour unions or 1. __________________ unions are organizations that attempt to 2.
   ___________________ workers' interests. They negotiate with employers about the wages, working
   3. __________________ and working 4.________________ of their members. They can defend members
   who have individual grievances.

   If dissatisfied, they can take 5. __________________ action such as going on 6. ______________
   or operating a 7. ___________ or a 8 __________________. During strike they can 9.
   ________________ their place of work and try to prevent other workers or delivery drivers
   entering the premises.

   

   UNIT 9

    1. Study the passage and complete the sentences:

   TO INTRODUCE A PRODUCT

   TO LAUNCH A PRODUCT

   TO RECALL A PRODUCT - VZÍT Z OBĚHU VADNÝ VÝROBEK

   TO WITHDRAW A PRODUCT

   

   A PRODUCT INTRODUCTION

   A PRODUCT LAUNCH

   A PRODUCT RECALL

   A PRODUCT WITHDRAWAL

   

   New products are introduced or launched onto the market.

   If a defect is found in a product after it is launched, it may be recalled: customers may be
   asked to return the defective product for checks.

   A product that a company no longer wants to make available is withdrawn from the market.

   

   

   1. He plans to test Prize Frize for a year in southern California and then to
   ____________________

   the product nationally.

   2. Dell has made its biggest _______  _________ so far, with 18 new PCs to replace its current
   line.

   3. Rumors about the new ___________  ________ have been pushing Compaq stock prices  higher.

   4. Coping with the _____________ of a defective product (eg defective brakes on cars)  is an
   example of a tactical planning problem.

   5. If a drug receives complaints from doctors who have prescribed its product, should it then
   _____________  the product or warn other doctors of the problem?

   6. The hypothesis is, that after the launch of a new product, its sales will tend to follow a
   pattern or cycle that features phases of introduction, growth, maturity and decline, resulting
   in death or ______________ from the marketplace.

   

   

   

   

   

   

   

   

   

   

   2. Match the numbered definitions and the FOLLOWING expressions:

   product placement, product mix, product lifecycle, product line, product positioning,  product
   range, product portfolio

   

   

   1. the product that a company has to offer, considered as a group

   2. the life of a product considered in terms of the phases from its development and launch to
   its withdrawal

   3. the way a product is designed to be perceived in relation to other products.

   4. a company paying for its product to be used or seen in a film or tv programme

   

   

   

   Unit 10

   Complete the definition:

   give away, interview, launch, measure, carry out

   

   Market research - study 1. ____________ by a company before 2. ________________ a new product,
   into the needs, lifestyles, incomes, etc of potential buyer and 3. ______________ the success
   of similar products that are already available. It may involve 4._____________ people in the
   street or 5. _______________ sample products.

  

   

   

  GRAMMAR -- VERB PATTERNS -- 30.11.2005

  Put the verbs  and  other words in brackets into the correct form, add prepositions, particles,
  pronoun or auxiliary verbs if necessary.

   

   1. The shop owner refused (accept) payment, (insist) that he (honour) that we (visit) his
   shop.

   2.  He persuaded (invest) in International Polymers Works and promised them extraordinary
   returns.

   3. In times of low inflation, companies can raise prices (maintain) their profit margin (lose)
   market share.

   4. If small and medium sized businesses are worried (go bust) then they should (charge) less
   their goods (attract) more business.