Balanced Scorecard Ing.J.Skorkovský,CSc. and various listed resources Department of Corporate Economy Balanced Scorecard and continuum of value (1st part) •Balanced Scorecard is a step in the continuum describing value • and how the value is created Mission – why we exist Values – what is important to us Vision – what we want to be Strategy – our game plan Strategy map – translate to strategy Balanced scorecard – measure and focus See next show Balanced Scorecard and continuum of value (2nd part) •Balanced Scorecard is a step in the continuum describing value • and how the value is created Target – what WE need to do (plan, project, budget, …) Personal Objectives – what I need to do Strategic Outcomes Satisfied Shareholders Delighted Customers Efficient and Effective Processes Motivated and Prepared Workforce Definition •BS developed by Robert Kaplan and David Norton •BS examines a firm´s performance in four critical areas Finances – how should we look to our shareholders ? Customers – how should we look to our customer ? Processes – at which business processes must we excel ? Learning and Growing – how will we sustain our ability to change and improve ? Resource : Operation Management, Quality and Competitiveness in Global Environment, Russel &Taylor Basic strategy map (two lower BS levels) Resource : Operation Management, Quality and Competitiveness in Global Environment, Russel &Taylor (not the red ones) Human capital Organizational Capital Information Capital Supplier Relationship Lower cost of ownership JIT delivery TQM – High quality supply Production and Services Lower cost of production Continuous improvement (Kaizen) Reduced cycle time (see Little´s law) Shorter production lead times Working capital efficiency (fin. leverage) MRP,MRP_II Advanced Planning and Scheduling Good Resource Planning Perfect way of cost calculation (actual-expected) Application of Theory of Constraints SCM-Supply Chain Management Lower cost of transport Better way of replenishment Better delivery performance Risk Management Financial risks Cash flow management Operational risk Technological risk Analytic applications BI, transaction processing applications=ERP, ..) Excellent training of resources Efficient and flexible structures and reporting system, teamwork, culture Basic strategy map (two upper BS levels) Resource : Operation Management, Quality and Competitiveness in Global Environment, Russel &Taylor (not the red ones) Competitive prices Low cost of supply Perfect Quality Deliveries in time Finance Become industry cost leader (Gartner Magic Quadrant Matrix) Maximize use of existing assets Improve cost management Processes – at which business processes must we excel (see previous slide) ? Strategy Increase value of customer account Stars and Milk Caws segments of Boston Matrix Stable product portfolio New resources generation (higher market share ) R&D related to current product portfolio Shareholder value Balanced Scorcard worksheet Resource : Operation Management, Quality and Competitiveness in Global Environment, Russel &Taylor Explanations : FTL-full truck load, LTL- less than truck load , SPC=statistical process control, EDI=electronic data interchange, Cycle time=time/unit=(e.g.7 min/1 customer request) (50+80)/2 (95+80)/2 (80+67)/2 (60+50)/2 (KPI/Goal)*100 80% 80% 50% Some units •Will be presented later in sections such as : –Little´s law (LT=WIP*CT=WIP/Throughput) –Theory of Constraint… •Cycle Time (CT)– time to complete task (time/unit) •Takt Time (TT) – rhythm in which we have to produce in order to satisfy customer demand (demand is 240 toaster ovens and we can produce these in 480 minutes ->TT= 480/240=2 •Lead Time (LT) – Number of minutes, hours, or days that must be allowed for the completion of an operation or process, or must elapse before a desired action takes place –see next slide •Comment : CT<>LT !! Lead time The lead time is the time and not the effort. You may have a lead time of 100 days and only have to work 1 hour to fix the bug. Sometime you start working on the bug. The cycle time is the time from the start of the work until the bugfix is live. Cycle time Lead time (fix) Request (bug reported) Priority of the task is set Start work Bug solved ERP outputs and BS Report generated from ERP MS Dynamics NAV • w Based on KPI estimation in % out analysed company is excellent, but on the other hand, collecting money, credit limit and overdue management is falling behind Resource : Operation Management, Quality and Competitiveness in Global Environment, Russel &Taylor (only radar chart) ERP forms related to customer aging report Balanced Scorecard and Operation Management Finances – how should we look to our shareholders ? Customers – how should we look to our customer ? Processes – at which business processes must we excel ? Learning and Growing – how will we sustain our ability to change and improve ? Project management Theory of constraints Production Critical chain Drum –buffer-rope MRP-MRP-II,JIT,APS Linear programming Cutting, blending Total quality management Pareto, ishikawa Product postitioning Little´s law Boston Matrix Gartner QM Workflow CONWIP Logistics EOQ, ABC Decision making Kepner-Tregoe Hurviwtz Business Intelligence Yield management Prospect theory ERP MS Dynamics NAV 2009 !!!!!!!!! Strategic initiatives (two bottom BSC layers have defined Goal-Measurement-Intention-Action program Marketing skills Database of customers Arrived for the first time Unpleasant surprise Turnover of sales channel Ratio WIN/LOST Goal Measurement Intention Action program Marketing skills % skills % clients with good data By100% -1 Y By 80 % -2 Y T raining New SW (ERP) Keep existing clients Increase of market share Ratio WIN/LOST Quantity of problems By 50 % in 2 years (decrease) Quantity of new clients By 100 % in 2 years (increase) Program of direct marketing Support of company image Action sales Provided value Better relationships Growing sales Growing margins Satisfied shareholders Processes-methods - Goals-benefits Profit Market share Reject/Good products Satisfied owners Market growth High staff skills Faster reaction Acceptable price Cost reduction Due date performance Advanced production planning 16 10 20 Applied workflow 10 36 4 23 Advanced stock replenishment 12 18 Applied BI 3 30 E-learning 40 Lean manufacturing 50 31 CRM 14 Use of portable devices 9 37 23 Quality management 40 BS (for inspiration only) High staff skills Satisfied owners Profit Acceptable price Due date performance Market growth Reject/Good products Lean manufacturing E-learning Market share Quality management Applied BI Advanced stock replenishment Higher turnover CRM Faster reaction to client´s requirement Cost reduction Test 1 •What is the main goal of a company? • A) Obtain the highest profit B) Find solutions that will be in the best interests of stakeholders C) Produce as many products as possible D) A and C E) None of the above B) Test 2 •Which of the following is Operations Management Technology not concerned with? • • A) Product & Service Technology B) Process Technology C) Globalization Technology D) Information Technology E) All of the above C) Test 3 •Which of the following would be considered an input when converting inputs into outputs during the transformation process? •A) Land B) Capital C) Raw Materials D) Facilities E) All of the above E) Test 4 •Which of the following is not a key element of supply chain management ? •A) Purchasing B) Suppliers C) Locations D) Logistics E) Managers decision E)