Introduction to MS Dynamics NAV XVI. (CRM for MPH_AOMA )
Ing.J.Skorkovský,CSc.
MASARYK UNIVERSITY BRNO, Czech Republic
Faculty of economics and business administration
Department of corporate economy

CRM – Customer Relationship Management
•PROs
–It enables to keep track of all prospective customer (suspects and prospects)
–Improve sales and marketing service
–Company can promote the work it has done for its customers in order to approach prospects
•CONs
–CRM software may not integrate well with other email and accounting systems
–Another disadvantage to a newly implemented CRM software is the learning curve.
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CRM – Customer Relationship Management
•Relationship management is a customer-oriented feature with service response based on customer
input, one-to-one solutions to customers’ requirements, direct online communications with customer
and customer service centers that help customers solve their issues.
•Sales force automation
–Sales promotion analysis
•Advertising
•Personal selling
•Direct marketing
•Public relations
–automate tracking of a client’s account history
–Use of technology (ERP)
•Opportunity Management

Market leaders
figures in millions of US dollars
Resource:

•Customer
•Vendor
•Contact
•Card
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•
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•
•
•
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•Profile (parameters)
•Customer Entries
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•ABC (Pareto)
•analysis
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•Salesperson
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•Interaction
•Log
•Entries
•
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•Statistic :
•Costs/Revenue
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•
•
•(To-Do)
•Opportunity
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•Sales Cycle
•Stage
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•To-Do
•Card
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•Assigned
•activities
•Activity
•(code)
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•Partial Activities
•Meeting /Telephone call
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•Interaction Log
•Entries
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•Statistics:
•Interactions, Stages,
•Chances, Values,..
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•Stage number
•Activity
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Only Czech course
BPH_PIS 1| 2 !!!!
and MPH_AOMA
But for AOMA only
marked areas
•
•Interaction
• Log
•Entries

  ERP-CRM
•CRM
•ERP 1
•ERP 2
•ERP n
•Task1
•Task22
•Task p
•Customer
•Card
•QUOTE
•Task p+1
•Task p+2
•Task q
•
•
•Opportunity
•Opportunity
•
•Products
•Financial
•estimation
•Success estimation
•in %
•Interactions
•20000
•Meeting
•70%
•
•

Contact cards
§Contact card- company
§Contact card- person
§Contact Character– profiles, technologies,..
§Interactions
§Business Opportunities (estimated close date and value, probability,.. )
§Sales Cycles
§Customer Card creation from Contact card
§Quotes

Contact Card



Contact Card- Person
Profile


Contact Card-> Company-person



New interaction



New interaction
Interaction entry
Create new opportunity

New oportunity – already created
From here you can create various To-Dos and and change Sales Cycle stages


Sales Cycle Stages



End of the section XVI.