SWOT analysis

Daniel Hurryup

Petra Notexample

 [JM1]


Strengths

Own production

ISO-certified


                     Weaknesses

                     Small customer base


Opportunities

One main supplier

Specialized machinery


                     Threats

                     One main supplier[JM2]

                     Threat of unionization




Strengths

The own production process[JM3] , as contrasted with sourcing externally, enables the company to
act independently from affiliates and diminish potential risks[JM4] . The processes are
ISO-certificated[JM5] , which is known as quality seal all over the world and can be used as a
credit of trust towards potential new customers and suppliers (Allur E., Heras I., Casadesus M.,
2014).


Weaknesses

1.       PAC’s revenue it’s only generated by a small customer base. [JM6]


Opportunities

1.       Company has one main supplier – they can work more closely together in the future.

2.       Specialized machinery as an innovation in the production of the computer complements and
final products.[JM7]

3.

4.       [JM8]


Threats

1.       Company has one main supplier – that can be dangerous in price negotiations.

2.       Threat of unionization[JM9]  (Brown[JM10] , 2009)



References

Allur E., Heras I., Casadesús M. (2014) Internalization of ISO 9001[JM11]

http://www.ibusiness.de/aktuell/db/537473SUR.html[JM12]

http://klbrown1.blogspot.cz/2009/10/disadvantages-of-labor-unions.html[JM13]
________________________________

 [JM1]No introduction – better to start with a few sentences summarizing info about the company
(but not more than 70-80 words)

 [JM2]The same factor both in opportunities and threats – if so, better to put it into more detail
(e.g. Threat – overreliance on one supplier)

 [JM3]Might be – but is it common to outsource production in the industry or not?

 [JM4]When writing in paragraphs it is a good idea to put key words into bold font – but do this
only for maximum 4-5 words in one paragraph, do not do this for whole sentences.

 [JM5]Does ISO certification bring real advantage (isn’t it common?)

 [JM6]

1. Customers – rather external factor

2. It’s better to but the analysis into normal paragraphs (rather than numbered/bullet list) – this
will allow you to highlight what is important (by the amount of arguments and detail you give it)

 [JM7]

1. Not an opportunity, rather internal

2. Is it really a strength – don’t the competitors have same or even better machinery? No
argumentation.

 [JM8]Blank list – doesn’t seem that authors put much effort into their project (they did not
checked their final work)

 [JM9]

1. Labelling something as a threat doesn’t make it one (internal factor)

2. Unions are also beneficial – it has to be argumented why it is a problem for a given company

 [JM10]What is the source you are referencing to?

 [JM11]1: Does not follow any citation style – important facts are missing (source – Journal,
book,…)

2. Different font (formatting is not crucial, but it is a clear indication how much thorough you
were)

 [JM12]

1. Even web link require certain citation style

2. Not mentioned in the text – where it was used (and was it used at all)

 [JM13]Blogs, news pages etc. are usually not a good resources for your argumentation – rely rather
on industry survey (published by industry associations or consulting companies – such as McKinsey,
KPMG etc.) or scientific resources