Sex
Self Direction 1 (Q1)
Power 1 (Q2)
Universalism 1 (Q3)
Achievement 1 (Q4)
Security 1 (Q5)
Stimulation 1 (Q6)
Conformity 1 (Q7)
Universalism 2 (Q8)
Tradition 1 (Q9)
Hedonism 1 (Q10)
Self Direction 2 (Q11)
Benevolence 1 (Q12)
Achievement 2 (Q13)
Security 2 (Q14)
Stimulation 2 (Q15)
Conformity 2 (Q16)
Power 2 (Q17)
Benevolence 2 (Q18)
Universalism 3 (Q19)
Traditiion 2 (Q20)
Hedonism 2 (Q21)
FT purchase frequency
Age
Level of Education
Household net income
Number of members of household
Income/Members of Household
With or without university degree
Age divided into 2 groups
Age Groups
Fair Trade Frequency Binary