Sex
0 = female
1 = male

Self Direction 1 (Q1)
1 = very much like me
2 = like me
3 = some-what like me
4 = a little like me
5 = not like me
6 = not like me at all

FT purchase frequency
1 = Never
2 = Once a year or less
3 = Several times a year
4 = Once a month
5 = Two or three times a month
6 = Once a week or more often

Level of Education
1 = Elementary School
2 = Vocational education
3 = High school graduate ("maturita")
4 = Tertiary technical eduaction ("VOŠ")
5 = University

Household net income
1 = 10 000 CZK or less
2 = 10 001 - 20 000 CZK
3 = 20 001 - 30 000 CZK
4 = 30 001 - 40 000 CZK
5 = 40 001 - 50 000 CZK
6 = 50 001 - 60 000 CZK
7 = 60 001 - 70 000 CZK
8 = 70 001 CZK or more

With or without university degree
0 = without university degree
1 = with university degree

Age divided into 2 groups
0 = Age less or equal 28
1 = Age 29 and more

1 = 16-24
2 = 25-34
3 = 35-44
4 = 45-54
5 = 55-64
6 = 65+

Fair Trade Frequency Binary
0 = Occasional FT consumers (less than 2x/month)
1 = Regular FT consumers (2x/month and more)

0 = Occasional (less than monthly)
1 = Regular (at least 1x/month)