}Wine company, operating in the market since 1992, producing 20,000 liters of wine, of which
approx. 5000 bottles of wine per year. It produces classic varieties of wine made ​​from grapes
from their own vineyards. Family firm in nature, are mainly employed family members. Everything is
family caters only for seasonal work hires temporary workers.
}Part of the processing is automated, the value of machines is approx. 3 million. Advertising is
going through brochures and presentations on selected events and exhibitions. Web pages are made
​​by professional companies, provides a simple order form on the wine, it is clear that this is not
about e-shop. The company does not provide delivering of wine.
}

}
Strengths:
Weaknesses:
• Established family business
• Long-term clients
• The vineyard property we do not depend on the purchase price of grapes
• We are watching high-quality grapes
• The mechanization
• Quality website
• No built e-store
• No boost up new varieties
• Not complexive communication with the customer
• We are able to ensure delivery
• The traditional varieties we have to chemically treat
Opportunities:
Threats:
• Subsidies from the EU
• Cooperation with the Wine Fund
• Wine Routes
• St. Martin or similar campaign
• Cooperation with universities or professional
• Cooperation in the micro - Wine Exchange
• Establishing cooperation with selected shop
• Taxation of wine
• New, attractive varieties - resistents
• Imports of wine from abroad (Slovakia, Austria, Hungary)
• Owners of other alcoholic beverages
• Promotions, exhorting to consume beverages other than wine




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(C) J. Plamínek

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}The company can multiple its income twice
◦The interest of quality and bio wine is growing
◦The communication channels are able to multiply the ways of communication
◦The business of the company is stable

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}After 5 years
◦2 x more stabile customers
◦Established IT communication chanells
◦To be a leader / one of the most important producers of bio quality wine

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}To interconnect people and nature
}


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}Values
◦Family links
–The family is part of the nature and environment
–The customers are the part of our family
◦We produce in a harmony with the nature, not with the chemicals
}Rules
◦The ways of communication
◦The ways of leadership
}

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}Use SWOT strategies to find a right way
}Describe
◦Markets
◦Customers
◦Competitive advantages