Strategy and Leadership PV237
Ing. Michala Homolova, MBA.
Strategy and Leadership PV237
Management&LEADERSHIP
Management&LEADERSHIP
BALANCED SCORECARD
What do we measure
BALANCED SCORECARD
What do we measure
MISSION
Why are we here
Lasting Purpose
MISSION
Why are we here
Lasting Purpose
STRATEGY
How do we get there/ Business model/ Competitive Advantage
STRATEGY
How do we get there/ Business model/ Competitive Advantage
EXECUTION
Change Management/ Top down cascaded SMART goals / Competencies/ Training/
Compensation
EXECUTION
Change Management/ Top down cascaded SMART goals / Competencies/ Training/
Compensation
VISION
Picture of what we want to be in the future
VISION
Picture of what we want to be in the future
VALUES
What’s important to us
Our culture
VALUES
What’s important to us
Our culture
Strategy
Analytic tools
Strategy and Leadership PV237
Strategic planning – analysis is a key
Commonly used tools
● PEST(EL) analysis of macro-environmental
factors used by marketers
● SWOT internal and external factors across
organization
Strategy planning – PEST(EL) analysis
● Political government policy and stability, foreign trade and
tax policy, labor code
●
Economic exchange rates, inflation, economic growth...
● Social health consciousness, career attitudes, population
growth, age distribution...
●
Technological new ways of producing and distributing goods
and services, new ways of communicating with target markets
● Environmental carbon footprint, pollution, scarcity of raw
materials, doing business in ethical and sustainable manner
●
Legal health&safety, equal opportunities, consumer rights
and laws, product labeling and safety, advertising standards
Srategic planning - SWOT
Strengths
ThreadsOpportunities
Weaknesses
HELPFUL HARMFUL
EXTERNALINTERNAL
Porter's Five Generic Competitive
Strategies
Overall Low-Cost
Leadership
Strategy
Broad
Differentiation
Strategy
Focused
Differentiation
Strategy
Focused Low-Cost
Strategy
Best-Cost
Provider
Strategy
A Broad
Crosssection
of
Buyers
A Narrow
Buyer
Segment(or
Market Niche)
MarketTarget
Type of Competitive
Advantage Being Pursued
Lower Cost Differentiation
BCG Product Portfolio matrix
● Work in pairs and deduct which
picture goes to which quadrant
Marketgrowthrate
Relative market share
LOW HIGH
LOWHIGH
BCG Product Portfolio matrix
Marketgrowthrate
Relative market share
LOWHIGH
LOWHIGH
Invest
Select a few Walk away
Walk away
Quick assignment within 24 hours
➢
Five minutes - within 24 hours - one take
away – one thing that stuck – thoughtful
paragraph via email
➢
If you were absent: create a quick SWOT
analysis for either your diploma tsis or a
project you are involved inhe
➢
IF you are playing and have preference about
the team, email me who should be in the
team (minimum 2, max 3 co-managers). One
email per team is enough.
Assignment 2 – if you are playing
● Download and study Participant guide from
Study Materials ( by Monday, you will need
it for quiz 1 and most importantly for your
first decision round)
● You may want to start your Final
Presentation and fill in your assignment 1
(Your company Mission and Vision, Test it
on Spider net tool for characteristics you
deem important, add wordle with values).
PESTEL and SWOT are optional slides.
Assignment 2 – if you are NOT playing
● Think of your own dream company
● Start the presentation, give your company a
name, create mission and vision and test
them on spider net tool the characteristics
you deem important (assignment 1), add
wordle with values, state what strategy you
are going to pursue (Porter’s competitive
advantage), make a PESTEL and SWOT
analysis
● Deadline for the presentation is mid April