Product Life Cycle
Discuss on what life-cycle stage each pictogram represents
Put each pictogram to the grid
Discuss how should the company approach each of the products
Room 1 Product Life Cycle
Room 2 Product Life Cycle
Room 3 Product Life Cycle
Room 4 Product Life Cycle
Product Life Cycle
How do you, as managers, treat each?
Room 1
Milk it
Accept the inevitable
Keep it best
Crazy stuff
Debt
Small margins
Room 2
Get as much money
as we can
Create the best
product and keep
investing
Reconsider the approach
or discard it and focus on
more useful things
Be flexible, put more
effort, keep looking for a
star
How do you, as managers,
treat each?
Room 3
Make as much profit
as you can and start
looking for / invent
other products.
Get rid off it. Concentrate
on other products and
their growth.
Be flexible and
careful. Test
different
approaches and try
which one is
working the best.
Improve the product as
much as you can and
grow as large as you can
Room 4
How do you, as managers, treat each?
make the most profit
little investment (just to keep it profitable)
cherish it
keep investing
get rid of it keep it alive
wait and see
PESTEL
Political
Economic
Social
Technological
Environmental
Legal
PESTEL Room 1
Political
Economic
Social
Technological
Environmental
Legal
PESTEL Room 2
Political
Economic
Social
Technological
Environmental
Legal
PESTEL Room 3
Political
Economic
Social
Technological
Environmental
Legal
PESTEL Room 4
Political
Economic
Social
Technological
Environmental
Legal
SWOT
SWOT Room 1
SWOT Room 2
SWOT Room 3
SWOT Room 4
Strategic analytical tools
PESTEL Room 1
Political - taxes, corruption
Economic - economical situation of country (can’t produce expensive products
for poor country)
Social - culture, social inclusion
Technological - innovation, R&D
Environmental - eco-friendly, renewable source of energy
Legal - discrimination/copyright/health law, GDPR etc.
PESTEL Room 2
Political - war, regime change
Economic - inflation, economical crisis
Social - changes in lifestyle (e.g. corona->video calls, parcel services), minimal
wage increase/decrease
Technological - inovations, materials
Environmental - documents as Seaspircy, green politics
Legal - lawsuit, fines
PESTEL Room 3
Political - Regime, leading political parties, geopolitical climate, lobbying
Economic - Crisis/boom, buying power of target population, budgeting
Social - Population growth, Age distribution, Culture, Safety emphasis
Technological - Innovation, R&D, Automation, Tech incentives
Environmental - Weather, Climate, Climate change
Legal - Antitrust, Employment, Health and safety laws, economic laws
PESTEL Room 4
Political - level of bureaucracy, the protection of the capital
Economic - tax rates, tarifs, The average level of wealth
Social - expected wage and benefits, living standards
Technological - limits of the current technology, level of automation
Environmental - environment protection law (e.g. pollution limits)
Legal - bribe without noticing, tax loopholes, customer protection
PESTEL BCG (Boston Consulting Group)
SWOT Room 1
Opportunities
Strength Weaknesses
Threats
SWOT Room 2 Strengths, Weaknesses, Opportunities, and Threats
strengths
threats
opportunities
weaknesses
SWOT Room 3
WeaknessesStrengths
Opportunities Threats
SWOT Room 4
Threats
Strengths
Opportunities
Weaknesses
Porter’s 5 Forces of Competitive Positioning