Analysis of company environment



}Introduction
}Role of management
}Information and where to get them

Customers want lower prices
Employees want secure the job


}The information as the key to right decisions






}Development of information and communication ecologies
}Increasing level of customer’s requests
}Increasing level of competitions
}Intensifies the market globalization and forms of business
}The influence of the government is limited
}Sectors and branches are getting closer
}The importance of ecology is growing

}Part of outer environment
}Factors are based on international, national or regional environment
}Those factors touch the most of organization directly
}But to their product or services only vicariously




}Globalization of the business
◦National borders are not important
◦The production is moving to the low costs
◦Competition of the states is replaced by competition of the international companies
◦The number of national and business restriction is reduces
}The world population is growing
}Possible crisis or fluctuations

}Special influence to Czech republic
◦Small economy, dependent on the international trade
◦Entry of international capital, founding of join ventures companies
◦Membership of Czech republic in EU
◦International tourism
◦International mobility of manpower
◦

}National culture
◦Known behaviour of the people
◦Shared by all members of society
◦Forming their ranking of values, life style
}Stakeholders
}Traffic, information and communication infrastructure
}Nature and resources
}Business conditions (6C)
◦




}Factors from the company’s neighbourhood
}Very important for small companies
}Local advantages or disadvantages
◦IT infrastructure
◦Concentration of IT faculties
◦Interests of international IT companies
}Local government fees and taxes
}
}
}







}Analysis comes from inside the company
◦Present status
◦All aspects of the company features need to be analyzed

}Data of inner and outer environment needs to be collected
}They are source of the next step


Positive
Negative
Internal
Strengths
Weaknesses
External
Opportunities
Threatens
•SWOT analysis
•Collects all important factors together
•Very popular in Internet business
•Can be used in any case that needs to be analysed
•New product
•New project
•New service
•Analyse new workflow

}Where is our advantage
}What is unique in our company
}Why we lead?
}Examples
◦Experienced management
◦Special know-how
◦IT services or IS

}What do we do wrong?
}Where we lost money or good-will because of our own mistake?
}What was our last big inner problem?
}Examples
◦Old technical equipment
◦Bad behaviour of employees
◦Bad quality of IT services

}What can be a new impulse for the company?
}Where we can find a new sources?
}How we can improve our company?
}Examples
◦Lower taxes
◦Donations (EU/government/other organizations)
◦New technologies

}What can be dangerous for our improvement?
}What kind of pressure we must cope with?
}What do our competitors plan?
}Examples
◦Higher taxes
◦Structure of unemployment
◦Entrance of the new competitor




}Developing the new methods, suitable for improving the strengths of the company
}How we can use the opportunities to make our strengths stronger
}Examples:
◦Using donations from CzechInvest agency to teach the members of management
◦Using favourable (low) interest rate to develop new methods from our know-how

}Using the strengths to eliminate the threatens
}How we can cope with the dangers from outside by our own?
}Examples
◦Use our management experiences to optimize our processes and save money to face the higher taxes.
◦Use IS with easy user interface to eliminate the number of training days for the new employees
◦
}

}Removing the weaknesses to found the new opportunities
}How we can use opportunities to remove our weaknesses?
}Examples:
◦Using donations from EU to buy / upgrade information system (if it is weak)
◦Using favourable (low) interest rate to take bank loan to buy new machines (if they are too old)
}

}Developing strategies to eliminate the threatens, endangering our weaknesses.
}The hardest part of SWOT
}How we can eliminate our weaknesses in the way to not be endangered by threatens?
}How we can use our threatens as our benefit?
}Examples
◦Use the higher unemployment to motivate our employees to behave in a better way
◦Use the fact of the new competitor’s entrance to increase the pressure on quality of our IT
services




}Company environment
}SWOT Analysis
}SWOT Strategies
}Strategic workflow
◦