Risk management seminar
Part 2
What is Strategy ?
A Voyage on the Ocean
Controls
Objective
Strategy
Formulation
Tactics
Strategic
Analysis
x
Strategic
Option
x
30 September 2021Copyrighted in its entirety, Dominique Garval,
Strategic Planning
• Objective :
To get from Copenhagen to Helsingborg as fast as possible and as
cheaply as possible
• Strategic Analysis
Departure point / Prices / Weather conditions / Sea conditions /
Traffic conditions / Departure times / Duration of journey ….
• Allocated Resources
Business Expenses
• Strategic Options :
Bus? Rental car? Taxi? Helicopter shuttle? Boat? ….
• Strategy :
Take the helicopter shuttle
• Tactics :
Choose departure time / Prepare luggage / Buy ticket / Take ear
plugs / Board the helicopter / Fasten seat belt …..
Example
30 September 2021Copyrighted in its entirety, Dominique Garval,
Strategic Planning
Strategic Process
Results to be
attained before
a certain date
Actual actions and
operations that are
necessary to
execute strategy
Objectives Strategy Tactics
Set of carefully
selected / integrated
business priorities
to achieve objectives
30 September 2021Copyrighted in its entirety, Dominique Garval,
Strategic Planning
Performance Scorecard
Objectives
Strategy
Tactics
Level i-1
Indicators
Targets
Indicators
Targets
Indicators
Targets
Objectives
Strategy
Tactics
Indicators
Targets
Indicators
Targets
Indicators
Targets
Level i
1. -
2. ...
1. -
2. -
3. …
1. -
2. -
3. -
4. -
5. -
6. -
7. …
30 September 2021Copyrighted in its entirety, Dominique Garval,
Strategic Planning
First level of strategy
Corporate stategy
Second level of stategy
Funkcional stategy – IT stategy,
production stategy
marketing stategy
financial stategy
HR stategy