■ imea3nani
Located In popular tourist destinations, time-shares are basically Individually owned "apartment Intervals", sometimes also called "vacation ownerships", that allow the owner (the purchaser of time-sharing) access to the accommodation usually for a specified time interval (e.g. one week) at a fixed period of time of the year. The arrangement is usually a permanent one.-There is a worldwide exchange service allowing the owner to swap his own "Interval" at one destination with someone owning the same "Interval" somewhere else In the world. Time-share accommodation may be part of a hotel, resort or condominium,
Once the least-understood segment In hospitality, vacation ownership has breached the mainstream and so global players have entered the market, Today, the time-share industry includes some of the largest and most respectable brand names In the hospitality industry, such as Marriott, Hilton and Hyatt. Market surveys have shown that what time-share customers want most is flexibility. Therefore the time-share exchange companies have recently come up with the idea of redeemable bonds, replacing the original seven-day model by a growing array of points-based exchange systems. Where location was once the sole variable, time-share owners can now convert their original investment into points. These points can be traded to tailor the owner's vacations, making them shorter or longer, or making them more attractive by the option of amenities such as car-hire or a cruise. The whole product Is marketed under the premise that the target audience is a wealthy customer looking for an alternative to owning a summer or winter home without.having to look after it at! year round.
ownership = vlastnictví, fixed period = pevnč dané období, worldwide «■ celosvetový, exchange service - výměnná služba, to swap » směnit, mainstream = hlavní proud, global player = světový hráč, market survey - průzkum trhu, redeemable - zpenčžitelný/kompenzovatelný, to convert " přeměnit, to tailor a ušít na míru/uzpůsobit, cruise = plavba
Business Travel
Business travel has changed under the pressure of increased divergent expectations of business travellers. Corporations are becoming Increasingly cost-conscious. Pressure to reduce expenses and advances in communication technologies have also called business travel into question. The speed of e-mail transmissions, and the capacities of teleconferencing have eliminated some of the reasons for business travel. However, there are still some segments that are based on face-to-face Interaction. These segments often incorporate segments of leisure travel, as can be seen below, These segments are collectively reffered to as MICE market (meetings, incentive, conventions and expositions). The growing demands and needs of business travellers encourage the upgrading of business hotels. Only those who offer fully equipped business suites and state-of-the-art flexible conference facilities can survive the tough competition In the business travel market. The Importance of business tourism comes not only from being an "all-year- round" or as it is sometimes also called a "weather Independent" activity, but it is also a source of income for highly urbanized and industrialized areas with almost no tourist attractions.
business traveller - obchodní cestující, corporation = obchodní společnost, cost-conscious - uvědomující sl/sledující náklady, expenses » výdaje, advances - pokrok, convention - setkání velkého počtu lidí, velká konference, busing
all-ýeař-round activity " celoroční aktivita
Incentive Travel
Incentive travel refers to the segment of business travel that uses the allure of a trip as an Incentive or reward for the employee's achievement. A typical example of incentive travel would be ä company-paid vacation to a resort fór top-performing salespersons. Another form of Incentive travel includes motivational seminars, team-building and business-related group activities, presentation of new products, Introduction of a promotional campaign or training programmes In some attractive destinations. "Survival programmes" for managers are becoming very popular as they can practise many crisis management skills there. Incentive groups generally consume a lot of services. The participants travel on corporate accounts and socializing is very important for them, They need accommodation, food and beverage services as well as conference facilities, A rich additional cultural programme is prepared for spouses of the participants. This segment of tourism has the potential to change the seasonal pattern'of tourism in a destination, because incentive trips for companies are usually organized during low- or off-seasons.
incentive ■= pobídka, Incentive travel » Incentivní turistika, reward - ocenění/odměna, achievement = pracovní výsledky, top-performing salesperson - obchodník se Špičkovými pracovními výsledky, survival ■= přežití, crisis management - krizový management
'Roots' Tourism
Sometimes also called nostalgic tourism or 'visiting friends and relatives'(VFR) tourism, 'roots' tourism refers to tourists visiting their ancestral home areas or places where they previously lived, worked, studied or fought, Genealogy has become quite popular recently and so there are some countries, such as Ireland,■for which VFR tourism represents really a good business;
root = kořeny, genealogy genealogie