Between Supermarket and Ecological Luxury
Pavel Klvač, Zbyněk Ulčák
Department of Environmental studies
Faculty of Social Studies, Masaryk University
Brno, Czech Republic
klvac, ulcak@fss.muni.cz

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•Food self-supply in modern household:
– - economic reasons
•        - leisure activity
•      - tradition + social control
•        - food of known origin
•        - social life
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•Predatory x ecological luxury
•(Librova, 2003)
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•Predatory luxury –
•tends to appropriate everything rare for its own use, may seem to respect nature
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•Ecological luxury –
•small footprint, soft technologies, reflects intrinsic values, altruism

•Keeping a pig:
-Old tradition
-Collective farming (1950-1989)“ - „one hog per person“ („Central Direction for Agricultural
Products Purchase“ decree No. 48/1963
-4 000 000 pigs slaughtered commercially
-450 000 house-slaugthered pigs – what luxury??

Pig roast = social event
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Inspiration…?
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..and this…?
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Art
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Art
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Folk traditional art
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Josef Lada (1887-1957)
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Josef Lada - 1935
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•Instrumental animal – more strongly transformed into objects then others – function, size,
appearance etc. (Schwabe et al., 2005)
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•Czech pig – death + products – basis of its instrumentality
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Animal husbandry
•Conventional farming – highly criticised, but buying pigs anyway
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•Household – ideation value of good quality meat – happy life (straw bed, home grown potatoes,
cereals)
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Organic – „household reaches its quality“…in fact – poor housing, not informed care
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Conclusions
-„home made“ products and a whole social evening is a label – false idea of ruralness
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-label roots in cultural traditions – pigs as instrumental animal
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-household pork – more of predatory luxury, not respecting extrinsic and intrinsic values of the
animal
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Thank you
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