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BEGINNING WITH THE GREEKS
¢Ethics was the study of what is good for both society and the individual


SISSELA BOK
¢Ethical behavior based on:
—Empathy
—Maintaining social trust

BOK – CONT.
¢How do you feel?
¢How do experts on the topic feel?
¢Discuss publicly with all parties.

BACK TO ANCIENT GREECE
¢Aristotle’s “Golden Mean”
—Virtue (ethical behavior) lies at the mean of two extremes.
¢Courage is at the mean of cowardice and foolhardiness
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IMMANUEL KANT
¢Categorical imperative
—Choices could be universal laws
¢“Do unto others …”

JOHN STUART MILL
¢Utilitarianism
—Consequences of actions should be considered
¢Greatest good for the greatest number

WILLIAM DAVID ROSS
¢Pluralism
¢Competing ethical duties: fidelity, reparation, gratitude, justice, beneficence, self-improvement,
not injuring others.

COMMUNITARIANISM
¢Community more important than individual, but not trample individual


MYTHS OF MEDIA
¢Every opinion is equally valid
¢Since we can’t agree, there is no right answer
¢Ethics doesn’t matter, people act out of self-interest regardless

APPLYING THE PHILOSOPHIES
¢Personal values
¢News values
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DONNA FERRATO AND DOMESTIC VIOLENCE
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