ZUR393o Trends of digital technology and smart media              Spring2016


Class meets: Studio, 5.27, Joštova 10, Faculty of Social Studies


6^th April 6.45pm–8.15pm
7^th April 3.15pm–6.44pm
13^th April 6.45pm–8.15pm
14^th April 5pm–6.44pm
20^th April 6.45pm–8.15pm
21^th April 3.15pm–6.44pm
5^th May 3.15pm–6.44pm
11^th May 6.45pm–8.15pm
12^th May 5pm–6.44pm



Lecturer: Katalin Feher PhD                                                     E-mail:
feher.katalin@uni-bge.hu


Office Hours: appointment arranged via e-mail or Qs/consultations by e-mail



Pre-requisites

•         Min. English knowledge: B2 level of the Common European Framework of Reference for
Languages

•         One-page motivation letter to application: explaining the motives for attending the
course. Language: English



Course objectives

•         To achieve an understanding of the digital/smart environments and services via terms,
theories, trends and case studies

•         To be able to correctly analyse new media phenomena with social-cultural-business
embededness and consequences

•         To provide alternative guide for a digital carrier and/or managing digital footprints


Synopsis

1.      Introduction to the course

2.      Framework of digital technology

3.      New and smart media

4.      Big data and surveillance culture

5.      Networks and mobilisation

6.      Presentations: analysing case studies

7.      New media applications I. Remixed media

8.      New media applications II. VR & AR

9.      Idea companies and services

10.  Simulations: draft of an idea company/service

11.  Theories and applications of digital footprints

12.  Presentation: planning of digital identity

13.  Summary and future visions


Teaching methods

•         Lectures

•         Individual/pair/group work

•         Discussions of relevant issues tackled in the lectures and presentations/simulation

•         Student oral presentations with short ppt/prezi/keynote file and enclosed written
assignments


Assessment methods

•         Attendance and active participation in seminars

•         Oral presentations of case study and digital identity management

•         Simulation of idea company/service

•         Written assignment to the presentations and simulation: details and argumentation


Course Assignments and Grade Percentages

•         Assignment #1: Presentation: case study analysis – 20%

•         Assignment #2: Simulation: idea company/service – 30%

•         Assignment #3: Presentation: digital identity – 30%


Suggested academic sources

•         Flew, T. (2014) New Media. An Introduction. 4th Edition. Melbourne: Oxford University
Press.

•         Hjarvard S (2013) The Mediatization of Culture and Society. London: Routledge.

•         Jenkins, H. (2006) Convergence Culture: Where Old and New Media Collide. New York: New
York University Press.

•         Manovich, L. (2002) The language of new media. Cambridge: MIT Press.

•         Pariser, E. (2012) The Filter Bubble: How the New Personalized Web Is Changing What We
Read and How We Think. London: Penguin Books.


Suggested trend reports

•         Gartner (2016) Gartner hype cycle. Online:
http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp

•         Ericsson (2015) 10 hot customer trends. Online:
http://www.ericsson.com/res/docs/2014/consumerlab/ericsson-consumerlab-10-hot-consumer-trends-2015.
pdf

•         Ericsson (2016) Operational principles. Online:
http://www.slideshare.net/Ericsson/operational-principal-brochure

•         The Pew Research Center (2012) Privacy management on social media sites. Online:
http://www.pewinternet.org/2012/02/24/privacy-management-on-social-media-sites/