Intellectual Property Rights

    HENRY LOESER

Origins of IPR



Types of IPR
u
uPatent
uTrademark
uTrade Secret
uCopyright
u

Patent
u
u- Protects useful and non-obvious scientific and technological advancements and inventions
u- must be new and novel
uPurpose – To promote development of new ideas and new inventions by protecting the return on
investment
uRights & Responsibilities
u - Exclusive rights to make and/or sell your invention (and close equivalents)
u - 20 years

Patent



Trademark
u
u- Protects marks and/or symbols that represent products
uPurpose
u- Enabling consumers to identify the source of products
u- Enabling producers to distinguish their brands

Trademark



Trade Secret
uFormula, process, device, or other business information that companies keep private to give them a
business advantage over their competitors.
uPhysical and digital protection of ideas is also necessary

Trade Secret
uFormulas
uCustomer lists
uSurvey results
uComputer algorithms
u

Copyright
uA set of legal rights that arise from literary and/or creative work.
u
uAny creative expression fixed in a tangible medium.

Copyright
u
u- books, poems, songs, films, paintings, dances, sculpture
uPurpose
u- Incentivize creative output through protection of work
uRights & Responsibilities
u- Exclusive right for copies
u- Or any substantially similar work or derivative (but not facts or style)
u- Distribution and/or public display
u- Lifetime +70 years
u
u

Copyright



Copyright
uTypes of Rights for Broadcasting
u- Authors
u- Publishers
u- Recordings
u- Performances

Copyright
uUses
u- Descriptions, accounts, reuse, rebroadcast
u- Any media
u- Any public use
u

Copyright
uCopyright Management
uLaws and Regulations
uCopyright Management Organizations (CMO’s)
u

Copyright
uTerrestrial Broadcasting
u- Legacy Radio & Television
uOnline Broadcasting
u -Streaming vs. Podcasting
u

Copyright



Copyright



Copyright
The YouTube Rule: Three Strikes


Copyright



Copyright