Local Radio Market Analysis													
													
													
Category	% Revenue		18-34	35-54		Country	Hits	AC	Rock	News	MOR	R&B	Other
													
Retail	20		30	50									
Financial Services	5		30	50									
Auto	20		40	50									
Telecom	15		50	30									
Travel	5		25	60									
Consumer Package Goods	10		40	40									
Consumer Electronics	5		50	30									
Pharma & Healthcare	5		30	50									
Media	5		50	30									
Entertainment	5		50	30									
Other	5												
													
	100												
##### Sheet/List 2 #####
Local Radio Market Analysis															
															
															
	% Audience	% Revenue	Power Ratio												
Format															
															
Country	10	8	0.8												
															
															
Hits	15	15	1												
															
															
															
Adult Contemp	15	20	1.33												
															
															
															
															
Rock	15	20	1.33												
															
															
															
															
News/Talk	10	15	1.5												
															
															
MOR	10	13	1.3												
															
															
															
R&B	10	5	0.5												
															
															
															
Other	15	4	0.26												
															
															
Totals	100	100	1												
##### Sheet/List 3 #####
Local Radio Market Analysis								
								
Demo		18-34				35-54		
		%Audience	% Revenue	Power Ratio		%Audience	% Revenue	Power Ratio
								
		65	65	1		20	25	1.25
								
								
Format								
								
Country		5	5	1		10	8	0.8
								
								
Hits		20	20	1		10	4	0.4
								
								
								
Adult Contemp		20	35	1.75		20	25	1.25
								
								
								
								
Rock		20	15	0.75		15	15	1
								
								
								
News/Talk		10	10	1		20	25	1.25
								
								
MOR		10	5	0.5		15	15	1
								
								
								
R&B		10	5	0.5		5	3	0.6
								
								
Other		5	5	1		5	5	1
								
								
Totals		100	100	1		100	100	1