Media Policy BFM 7379 Henry Loeser Perspectives šContexts š š- Cultural š- Political š- Economic Perspectives šActors š š- State š- Industry š- Civil society Perspectives šPolicy-making Process š š- Often reflect the societal paradigm š- A series of “sub-processes” š- Semi-participatory š- Latency with technological changes Historical Touchstones š1940’s & 50’s š š- Economic & social development at national level š- Tension between autonomous and dependent development Historical Touchstones š1970’s š š- Critical theory š- North / south inequality š- Universal Declaration of Human Rights – Article 19 (UN) š Historical Touchstones š1980’s š šTechnological and geopolitical change šTransnational and global policy discourse Historical Touchstones š1990’s š š- Local issues within a new global information society (ITU, UNESCO,) š- Market vs. state (WTO, EC) š- Evolution of ICT; convergence (ITU) Historical Touchstones š2000’s š š- World Summit on the Information Society š- Global Media and Communication Policy š š Historical Touchstones š2010’s š šDigital convergence š- Disruption of legacy media – death of journalism? š- Rise of social media – new monopolies? š- Net neutrality? š European Context š š šEuropean Union š šNo specific media law in the EU acquis communautaire šEU/EC directives for member states’ harmonization š š European Context šEU Directives š š- Television Without Frontiers (1989, 1997) š- Audio Visual Media Services Directive (2007) š š European Context š š šEU Directives š š- Goal to balance economic and cultural interests is not met š- “County of origin” principle is national sovereignty issue š- “Too many cooks in the kitchen” stifles consensus š- Protection for PSB’s? š- Latency to technological changes; not future-proof š š European Context šDigital Single Market Strategy š š“Aims to open up digital opportunities for people and business and enhance Europe's position as a world leader in the digital economy.” -EC European Context š š šDigital Single Market šPillar I - Better access for consumers and business to online goods and services š š- VAT š- Copyright š- Satellite & cable š- ecommerce š š European Context šDigital Single Market šPillar II - Environment and conditions for digital networks and services š š- Telecom infrastructure š- Update the ACMS directive š- Address significant issues of online platforms š- Data protection and cybersecurity European Context šDigital Single Market šPillar III - Economy and Society š š- Free flow of information š- Interoperability and standards š- Access, literacy & skills; e-government European Context šDigital Single Market - Process š š- Adopted in 2015 š- 16 specific initiatives delivered by the Commission in 2017. š- Legislative proposals now discussed in European Parliament and the Council. Media Policy BFM 7379 Henry Loeser