Giving in CZ – trends and players

                                    CEE Trust meeting, Budapest

                    CDF Corporate Programs for donors (corporate and individual)

  –   Club of Corporate Donors - DONATOR

  –   TOP Corporate Philanthropist (giving list)

  –   Corporate Volunteering/strategies/indentifying partners

  –   Measuring – LBG (Responsible Company Standard)

  –   DMS – SMS giving

  –   Communication (Social marketing, media, PR)

  –   Tax/legal and expert Center (Ministry of Finance).

  –   CEENERGI – Central and Eastern European Network for Responsibl Giving.

  





                             Environment for giving – how to look at it



•      Amounts

•      Complexity of thinking

•      Players

•      Ways to give (financial/in-kind/time)

•      Standards

•      Tax benefits

                               Giving in numbers in CZ – Individuals





                                Giving in numbers in CZ – companies





                                    TOP Corporate Philanthropist

•       TOP 10 – absolute amount – 22,03 million EUR (1/3 of corporate donations – tax effective)



•       ČEZ                                      6,6 mill.  EUR

•       Česká pojišťovna                  5,1 mill.  EUR

•       Mittal Steel Ostrava              2,94 mill. EUR

•       Česká spořitelna (Erste)       1,87 mill. EUR

•       Philip Morris ČR                    1,51 mill. EUR

•       Microsoft                               1,43 mill. EUR

•       RWE Transgas                       1,00 mill. EUR

•       Eurotel Praha (O2)      0,68 mill. EUR

•       Plzeňský Prazdroj                  0,46 mill. EUR

     (SAB Miller)

•       Komerční banka (SG)             0,44 mill. EUR







                                What to do  – where is the potential



•      Working with big companies to give more (other involvevement)

•       Working with SMEs

•      Attracting individual donors

•      Promote good ones x punish bad ones

•      Higher tax incentives will help...



                               Environment – complexity of thinking –
                                  Do „Cathegories“ make any sense?

                                Environment – complexity of thinking
                                  Do „Cathegories“ make any sense?

                                   Influences and drivers for CSR

What influences the motivation...

•      Employees

•      Customers

•      NGO’s/Pressure groups

•      Investors

•      Governments and legislation

•      Media and the information revolution







                                       Influences and drivers

•      Employees

  o   More aware

  o   Have growing expectations of employer

  o   Want engagement/participation

  o    CZ – almost 40% of employees want the company they work for to be philanthropic and want to
  be involved.  X 14% companies use it.

  







                                             Employees

Employee voluneering and engagement



-      Service for companies

-      Partnership with volunteer organizations

-      Time reporting and measuring

                                    Employee engagement programs

Corporate volunteering

T-Mobile (One day for a good cause + benefits + auctions), 

GlaxoSmithKline (Orange Day)



Matching fund – Citibank

Employee collection



  







                                       Influences and drivers

•      Customers – in the CZ


  –   65% of customers would prefer to buy a product connected with a good cause.

  –   24% of them would buy even if the price would be higher.

  –   35% of customers would have positive attitude towards the advertising promoting a good cause.

  

  







                                             Customers

•      Social marketing program



-      Communication of the partnership

-      Win-win-win

-      Companies and NGOs training

-      Standards

                                       Influences and drivers

                                        Financial donations

•      Corporate foundations (ČEZ, Erste, O2, Vodafone)



•      Charity funds – Siemens, T-Mobile, SAB Miller



                                             Standards

•      Measuring and benchmarking corporate giving

•      LBG International (CDF also Slovakia)

•      Comparable amounts, motivations, strategic development..

                                             Tax breaks

•      To which extend they matter?



•      5% for companies (10% for education and resears).



•      10% for individuals.

                                    Motivations and tax benefits

•      



               Ceenergi – Central and Eastern European Network for Responsible Giving







•      CEENERGI network in the Czech Republic, Bulgaria, Romania, Slovakia, Ukraine, Poland,
Hungary, and Russia.



•      Network to promote responsible corporate giving and partnerships in CEE countries.



•      Membership of responsible companies, Top giving lists, events and materials.